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Welcome to our Webinar: Using Survey Data to Calculate the Value of a Promoter Speaker: Rebecca Secor, Program Director Member Loyalty Group November 2011.

Published byJanis Small Modified over 8 years ago

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Presentation on theme: "Welcome to our Webinar: Using Survey Data to Calculate the Value of a Promoter Speaker: Rebecca Secor, Program Director Member Loyalty Group November 2011."— Presentation transcript:

1 Welcome to our Webinar: Using Survey Data to Calculate the Value of a Promoter Speaker: Rebecca Secor, Program Director Member Loyalty Group November 2011

2 EconomicsInspiration Net Promoter

3 Economics Net Promoter Inspiration

4 EconomicsInspiration Net Promoter

5 Buyer economics Net Promoter reflects Referral economics

6

7 $182.45 Promoters are worth nearly 2x the average member

8

9 More ideas for showing the economic value of Net Promoter Show trends in Net Promoter paired with membership retention & growth rates Pair (P,Pa,D) breakdown with call records/service data Match credit union loan/share/membership growth trends to NPS trends Get your finance team involved

10 May 1 & 2, 2012 The Cosmopolitan of Las Vegas loyaltylive.squarespace.com

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