1. Dr. Ching-Ta (Ted) Chuang
TRACEABILITY AND SUPPLY CHAIN MANAGEMENT OF SEAFOOD INDUSTRY IN CHINESE TAIPEI
Dr. Ching-Ta (Ted) Chuang
Institute of Marine Affairs and Resource Management
National Taiwan Ocean University
March 2, 2011 1

2. The seafood supply of Chinese Taipei
1,000 m.t.
y = x 1E+06
Farseas fisheries
y = 35778x
Aquaculture
Inshore fisheries
Coastal fisheries
20年來四大類漁業生產趨勢圖 2

3. Epinephelus malabaricus Epinephelus lanceolatus
Main Grouper Species
Malabar Grouper 馬拉巴石斑
Epinephelus malabaricus
Tiger Grouper 虎斑
Epinephelus fuscoguttatus
Orange-spotted Grouper 帶點石斑
Epinephelus coioides
Giant grouper 龍膽石斑
Epinephelus lanceolatus

4. Annual Value and Production of Grouper in Chinese Taipei (1998~2009)
資料來源:本研究整理 4

5. The Framework of Chinese Taipei Grouper Industry(2/2)‏
2.01%
1.36%
0.50%
96.13%
Resource: Taiwan Fisheries Yearbook (2005)。 5

6. The Production of Grouper in Chinese Taipei
Penghu %
Chiayi %
Tainan %
Kaohsiung 8%
Pingtone 74% 6

7. The Supply Chain of Chinese Taipei Seafood Industry
Producers
producers
Aquaculture
Coastal fisheries
Far seas fisheries
Live or fresh
product
Chilly or frozen
Frozen product
Shipping Trader
Seafood manufacture
Inshore fisheries
Super markets
Consumer families
Restaurants
Export
fish markets
cold-chain system emphasize more in this area and frozen processed aquacultural products
GAP system
Live fish transpo- rtation 7

8. The major issue of Chinese Taipei seafood industry
Material Supplies
Feed Pollution
Chemical use
Fry resource
Chemical residue
Disease control
Records
Product
Traceability
Trade Mark
Marketing
Safety
seafood
Transportation control
Cross-section pollution
Records
Logistic
HACCP System
Food Safety
Records
Storage/Labeling
Processing 8

9. Fisheries Traceability Data Base
Flow of Track and Trace
Flow of Products
Flow for Traceability
Farm
Shipping
Processing
Sale
Logistic
Fisheries Traceability Data Base
EAN-128
EAN-13
GLN+GTIN
Feed 9

10. Strategy and Extension for GAP/HACCP
General Aqua-farm
Farm Guidance
GAP Farm
HACCP Farm
In General Farm
Aquaculture Producers Guided to Traceability System
GAP Certification and Traceability
Production Responsibilities, Food Safety, Industrial Image, Sales Expansion
HACCP Certification and Traceability
Guidance
Checking
Certification
Efficiency

12. Traceability in Seafood Supply Chain
Feed
production
Culture
Logistic
Processing/
Pack
Sale/
consume
Inspection
Analysis
Who produce feed
Who supply feed
Who supply larvae
What kind of feed used
Process record
Medicine management
Dispatch to whom
When, where sampling
Analysis report
Who transport
Logistic place
Logistic way
Who process/pack
How process/pack
Product Type
Delivery to Whom
Who sales
What kind of way
When to sale 12

13. Supply Chain Model of Aquaculture
Material Supplies
Feed Factory
Material Supplier
Product
Broodstock
Farm
Breeding
Farm
Grow-up
Farm
Shipping
Agency
Logistic
Processing
Fishery
market
Processing
Factory
Retailers
Marketing
Consumer
Export
Restaurant

14. Structure of Traceability System
Traceability system / Data Base for Aquaculture Supply Chain
Statistic Report
Economic Analysis
Inspection
management system
Government
Inspection Center
Disease and Examination
Announcement management
Internet
Feed/materials
Chemical used
Production and sale
Accounting
Report、Analysis
Academic /Research Centers
Product information inquire system
Consumers
Field Management Record
Aquatic Disease
announcement
Fishery products sale
Fishery products wholesale
Fisheries product supply
chain management
Aquaculture Farm
Fishery Market

15. Livestock Poultry Agriculture Fishery TAFT (Central Database)‏
Trace code
Main items of this code
Further relation/info with other codes
Agriculture
Crops database
Fishery
database

16. Bar code Label for Individual Fish

17. Bar code Label for Logistics
GLN
EAN No
(01) (3101)000258(30)04
Quantity
Net weight
GTIN
Date
Batch number
Serial number

18. Information System / Database
Flow of Track and Trace
Flow of Products
Feed
Aquaculture
Frozen
Manufacture
Wholesale
Logistic
EAN-13
GLN+GTIN
EAN-128
EAN-128
EAN-128
EAN-13
EAN-128
EAN-13
Information System / Database
Feed
Aquaculture
Manufacture
Logistic
Frozen
Flow for Traceability

19. Trace /Track of Aquaculture Product
Event Happening
Inquire T R A C k
Use barcode/QR code label to track batch number, serial number
Agency
Taipei 101 Mart
T.P. MART
OBIC
Carfare
Series
0015
0001
0002
0003
Date
Batch Number
Serial Number
050429 A
0015
Track
050430 A
0001
050430 A
0002
050430 A
0003
Track the defect products by Traceability database System

20. GAP Protocols Farmers of Chinese Taipei
+800 GAP protocols for various rice, fruit, vegetable, fishery, poultry and livestock products were constructed and reviewed, which were named TAP (Traceable Agricultural Practice).
+600 pilot Aquaculture farms covering these items were implemented.
TAP books for different agriculture products
Resouece: Sheu, Fuu(2007)。

21. Seafood GAP Protocols of Chinese Taipei
Clam
Seabass
Grouper
Eel
Shrimp
Tilapia
Milkfish
Mullet
Oyster
Resource:TAFT，2010。

22. Traceability Information on Internet
Trace No.
Trace No. 22

23. Trace by customers
Trace Code

24. Farmer’s Information
Inspection Result 24

25. Feeding Records Water Testing Records Disease Records
Medicine Use Records 25

26. Trace /Track of Product
Event Happening
Inquire T R A C k
Use barcode/QR code label to track batch number, serial number
Agency
Taipei 101 Market
T.P. MART
OBIC
Carefore
Series
0015
0001
0002
0003
Date
Batch Number
Serial Number
050429 A
0015
Track
050430 A
0001
050430 A
0002
050430 A
0003
Track the defect products by Traceability database System 26

27. GAP Product (1)‏

28. GAP Product (2)‏

29. GAP Product (3)‏

30. GAP Product (4)‏

31. Example of safety seafood DM
地址： 澎湖縣馬公市新營路477號
總機：
澎 湖 優 鮮
水產品證明標章
Cage Culture
Cleaness
Safe Feed
Training
圖片來源：臺灣休閒漁業發展協會