1. Pre-Production Production Post-Production
Video Production
Pre-Production
Production
Post-Production

2. What is a Video Production?
Is simply a way to communicate a message to an audience through the use of visuals (camera shots, special effects) and audio (script, voice-over, sound effects, music).

4. 3 Stages of a Video Production…

5. 3 Stages of a Video Production…
Pre-Production
Production
Post-Production

6. PRE-PRODUCTION Planning Stage – the more planning, the shorter the production
Concept
Treatment
Storyboard
Video Script

7. Pre-Production: The Planning Stage
1. Concept – refers to the way in which the message is conveyed to the audience.
For example, narration, commercial, drama, and/or documentary. There can be a combination of concepts in one video production.
2. Treatment – a descriptive account of what takes place in the video ---audio and visuals described together

8. Sample Excerpt from a Video Treatment
“The movie opens with a typical country scene, sound effects of birds singing and soft, gentle music add to the visual of a long shot of the countryside with a river meandering through the meadows with a small wood in the distance, to give a feeling of peace and security contained within the countryside.”
Notice how the audio and video are interwoven
All the ideas can now be brought together into a simple document which follows the video from opening to end.
The treatment allows a client to get the overall feel for the video.

9. Pre-Production: Planning Stage cont’d
3. Storyboard – is a visual document whereby the story is drawn out and categorized by shots and scenes. It includes camera actions and sound.

10. Pre-Production: Planning Stage cont’d
4. Video Script – is a written document that explains what is taking place in video and audio simultaneously. It is set up in a two column format; video to the left and audio to the right.
See sample video script, handout: “Regal Bricks”

11. PRODUCTION Shooting the Video Sequence
Filming
Lighting
Sound
Directing
Acting
Makeup
This is the stage when the video is shot. Includes set construction, camera operators, sound engineers, special effects crews, actors, stuntmen, narrators, makeup, transportation, etc.
All under the command of the Director.

12. Directing The director has a vision for the video
Therefore, all decisions about the production will be done by him/her. This ensures that the final video is consistent in visuals, audio, and in overall theme.
Basically, the director carries out his/her vision from the planning stage to the post- production stage.
The act of directing actors and set crew is done during the Production Stage.
Some content taken from Mr. Tingle

13. Filming
Shooting with various camera shots/angles will create interest and stimulate the audience Access handout for various filming shots and camera tips from our class website…

14. Lighting
Key Light – is the main lighting source. For example, the sun, window light, or ceiling light. In artificial lighting, it would be placed at a 45 degree angle above the subject.
Fill Light – fills in the shadows made from the Key Light and lights the subject from the side.
Back Light – fills in the remaining shadows and lights the subject from the back

15. Lighting
Great setup for studio filming - for example, interviewing a subject.
See video on 3 point lighting…

16. POST -PRODUCTION putting it all together!
Editing video footage (software)
Sound effects, music, voice over, titling, captions, etc.
*The treatment is rendered in its entirety