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Published byAshley Mitchell Modified over 9 years ago
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Rateb (Rock) Shukoor Multi-Million Dollar Direct Mail Marketing System
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Sourcing Deals MethodProsCons Direct mail Best deals Super targeted Pre-sold Time consuming Complex Capital required for mail pieces and mailing list Agents Warm leads Pocket listings Takes time to identify realtor candidates and build relationships Craigslist Easy to get started Lots of junk leads Signs Easy to get started Lots of calls Economical Not legal in all counties Unqualified leads Labor intensive Internet, website Fast Easy Tons of leads Expensive Quality of leads inconsistent
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Facts Multiple steps or not at all USPS delivers to 149 million addresses 15% of consumers receive a catalog 12% of consumers receive letter or post cards 98% bring in mail the day of delivery –77% sort mail immediately
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Facts 38% of people check their email daily 97% of people check their mailbox daily Less than 10% of the advertising email are opened and read On average we get –200 TV ads per week –149 radio spots –Only 3 pieces of direct mail
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Facts The recall rate –7% from radio –22% from TV ads –67% from direct mail On average you will get 20% ROI
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Facts Offer something that they cannot resist and sets you apart from you competition: Guaranteed Outrageous Offer
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Pre Foreclosures 7 Steps Step 1, Post card
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Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check for $1,000
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Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check Step 3, Aspirin
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Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check Step 3, Aspirin Stop 4, Lifesaver
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Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check Step 3, Aspirin Stop 4, Lifesaver Step 5, Checklist
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Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check for $1,000 Step 3, Aspirin Stop 4, Lifesaver Step 5, Checklist Step 6, Message in a bottle
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Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check for $1,000 Step 3, Aspirin Stop 4, Lifesaver Step 5, Checklist Step 6, Message in a bottle Step 7, Sand timer
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Facts
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Bankruptcy 5 steps Step 1, Postcard
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Bankruptcy 5 steps Step 1, Postcard Step 2, Letter 1 Check for $1,000
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Bankruptcy 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Aspirin
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Bankruptcy 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3 Lifesaver
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Bankruptcy 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3 Step 5, Letter 4 Message in a bottle
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The Probate 5 steps Step 1, Postcard
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The Probate 5 steps Step 1, Postcard Step 2, Letter 1
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The Probate 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2
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The Probate 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3
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The Probate 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3 Step 5, Letter 4
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Vacant / Out of State Owners 5 steps Step 1, Postcard
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Vacant / Out of State Owners 5 steps Step 1, Postcard Step 2, Letter 1, yellow
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Vacant / Out of State Owners 5 steps Step 1, Postcard Step 2, Letter 1, yellow Step 3, Letter 2, Yellow
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Vacant / Out of State Owners 5 steps Step 1, Postcard Step 2, Letter 1, yellow Step 3, Letter 2, Yellow Step 4, Letter 3,
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Vacant / Out of State Owners 5 steps Step 1, Postcard Step 2, Letter 1, yellow Step 3, Letter 2, Yellow Step 4, Letter 3 Step 5, Letter 4
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Expired Listing Step 1, Postcard 1
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Expired Listing Step 1, Postcard 1 Step 2, Postcard 2
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Expired Listing Step 1, Postcard 1 Step 2, Postcard 2 Step 3, Postcard 3
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Luxury Homes 5 Steps Step 1, Postcard
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Luxury Homes 5 Steps Step 1, Postcard Step 2, Letter 1
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Luxury Homes 5 Steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2
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Luxury Homes 5 Steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3
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Luxury Homes 5 Steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3 Step 5, Letter 4
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Yellow Letters To Homeowners
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Yellow letter absentee owners
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Cash Private Lenders Letter to Lenders
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Cash Buyers and Lenders Letter 1 with a flyer
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Generic Postcard
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Postcard Sent To Junkers
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Rateb (Rock) Shukoor Direct Mail Marketing RockTheInvestor.com RockTheInvestor@gmail.com 404-419-6222
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