1. Stories for Change Leadership Examples of Expanding the Arts to New Audiences A report by funded by

2. “Change is the only constant in this era. New audience change will come from two major forces: the aging of America’s population and newcomers to our country who can enrich our economic and civic lives. Are you ready for these consumers?” —Robert H. McNulty, President and CEO of Partners for Livable Communities

3. Demographic Change Immigrants and older adults (65 and older) are the two fastest growing U.S. populations

4. Demographic Change In the next two decades, adults age 65 and older will double to more than 70 million.

5. The U.S. foreign-born population has increased from 19.8 million people in 1990, to 37.9 million in 2007.

6. Today, one in eight U.S. residents are immigrants.

7. The Role of Arts and Culture Arts and cultural organizations have the opportunity to reach-out.

8. The Role of Arts and Culture Arts organizations are receptive, creative, and resourceful.

9. The Role of Arts and Culture Reaching-out to new audiences can benefit the arts organization.

10. Stories for Change 10 Best Practices that share new ideas and strategies

11. Area Agency on Aging Philadelphia Corporation on Aging: Generation Appreciation Philadelphia (GenPhilly) www.genphilly.org

12. Young professionals and older adults “Aging experts” Conferences, workshops, networking Philadelphia Corporation on Aging: Generation Appreciation Philadelphia (GenPhilly)

13. Botanic Garden Queens Botanic Garden www.queensbotanical.org

14. Queens Botanic Garden Works with community leaders Specialized programming Cultural plants and flowers

15. Community Arts Organization Movimiento de Arte y Cultura Latino Americana (MACLA) www.maclaarte.org

16. Movimiento de Arte y Cultura Latino Americana (MACLA) Youth mentorship Art, dance, music, and video A community resource

17. Dance Company Dances for a Variable Population www.naomigoldberghaas.com/

18. Dances for a Variable Population Seniors and young people Exercise, and wellness New choreography

19. Local Government Pathways to Positive Aging http://www.tceconline.org

20. Pathways to Positive Aging Strategic plan for older adults Health and wellness Making resources available

21. Museum Museum of Modern Art www.moma.org

22. Museum of Modern Art Programs for Alzheimer’s patients Outreach in the community Museum closed, open to patients

23. Nonprofit Organization Circle of Care http://www.circleofcareproject.org/

24. Circle of Care Volunteer transport program Free tickets to the arts Intergenerati- onal

25. Opera Houston Grand Opera: HGOco http://www.hgoco.org

26. Houston Grand Opera: HGOco Opera is storytelling Community collaborations Productions in the neighborhoods

27. Parks and Recreation The San José Department of Parks, Recreation, & Neighborhood Services http://www.sanjoseca.gov/mayor/goals/pubsafety/MGPTF/mgptf.asp

28. The San José Department of Parks, Recreation, & Neighborhood Services Gang prevention involves whole community Revitalization and empowerment

29. University Osher Lifelong Learning Institutes http://www.osherfoundation.org/index.php?olli

30. Osher Lifelong Learning Institutes Specialized learning models Members are teachers Arts, literature, and more

31. Stories for Change Please go to www.livable.org to download the Stories for Change publication, and to find out more about Partners for Livable Communities.www.livable.org