1. Moritz Zimmermann
V.P. Product Management & Founder

2. Agenda
hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9iAS 1
Our showcase customer solved a complex B2B integration scenario with the hybris solution handling $ 500m of transaction volume 2
The hybris functionality stack is highly complementary to other e-business applications 3 4
Questions & Answers

3. hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9iAS
hybris develops and markets a software platform to streamline the demand chain processes of our customers.
Inbound service request
Buying process
Retail
Customer
Reseller
Distributor
Manufacturer
Supplier
Procurement Hub
Founded 1997
1000+ installations
60+ sales and implementation partners (including names like EDS, CSC, T-Systems, Cap Gemini)
Privately held
Operating profitable since Q4 2002

4. The hybris software platform addresses the key business processes for demand chain management and catalog based procurement
hybris core expertise
Demand Chain Management
Product Information & Catalog Mgmt.
Channel Partner Mgmt.
ERP
Sub-Processes:
Production, Manufacturing, Inventory,
Logistics, Order Processing, Accounting,
Financials, HR
Opportunity Mgmt.
Transaction
Handling E-Commerce
Fulfillment,
Service & Replacement
CRM
Analytics, Marketing Campaign Mgmt.,
Sales Force Automation, Call Center Mgmt.
Procurement
Supply Chain
Management

5. hybris partners with system integrators to deliver high quality solutions to our customers and provide sales leverage
PLATINUM-Partners Global system integrators targeting enterprise customers
GOLD-Partners SI´s with a local focus targeting medium sized customers (currently 50 partners)

6. The hybris solution is perfectly fitted to the demand of today´s enterprise customers
Enterprise Software Buyer Behavior
hybris solution USP’s
Past
Present
Custom built solutions
Standard software + customizing
Caters buy- and demand-side business processes with broad prepackaged standard functionality
Component based platform including development tools delivering fast results, high reusability and extensibility
Bought with less planning
Due diligence / increased scrutiny
High investment security through state-of-the-art architecture based on open industry standards (J2EE, XML, Web Services)
Strategic, large- scale (enterprise wide) solution focus
Smaller, tactical point solution focus
Low and transparent total cost of ownership (TCO) through on-demand scalability for growing needs of capacity and functionality
Low starting cost reduces barrier to investment
Longer payback (ROI – months)
Shorter payback (ROI – months)
Deployment in weeks not months reduces ROI dramatically

7. Agenda
hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9iAS 1
Our showcase customer solved a complex B2B integration scenario with the hybris solution handling $ 500m of transaction volume 2
The hybris functionality stack is highly complementary to other e-business applications 3 4
Questions & Answers

8. Bechtle, a leading corporate reseller for IT products & services, is processing 40% of its $ 1.2bn turnover through its online sales application built on hybris.
Customer description:
Bechtle is the second largest corporate reseller for IT and services in Europe
Customer need:
Replacing proprietary but functionally very advanced custom-built demand chain mgmt. solution to achieve lower TCO and higher reliability
Customer objectives:
Reduce product information management cost
Reduce catalog production cost
Effectively integrate channel partners and key customers in solution
Reduce operating costs
Enhance performance and reliability
Reduce customizing cost in a very rapidly changing business environment
Pitched against:
SAP, ATG, IBM, Intershop
Pitch won because of:
Software architecture
Extensibility & customizability of the software to tackle complex functionality
Scalability
Customer IT Department can customize software easily

9. At Bechtle the hybris application supports a broad range of e-business initiatives on a homogeneous platform
Sell-Site
Resellers
Corporate Customers
PRM Portal
Automated
Procurement with
large Customers
Hosted
Procurement for
SME Customers
B2B
Demand-Chain-Management Application
Personalization
Multi-Channel Management
Product-Configurator
Complex Price Calculation
Partner-Stores
Merchandising
Online Marketplaces e.g. emaro.com
ERP-System
Products
Availability
Order-Entry
Bechtle Print-Catalog

10. Customer Showcase Live Demo

11. J2EE Appserver / hybris Framework
hybris integrates seamlessly and in realtime with the SAP back-end of Bechtle
J2EE Appserver / hybris Framework
RFC
Backend
SAP R3
CRM 3.x
APO BW
9iAS App. Server
hybris Core
JCo
hybris Web App.
B2B
Demand-Chain-Management Application
Personalization
Multi-Channel Management
Product-Configurator
Complex Price Calculation
Partner-Stores
Merchandising
ERP-System
Products
Availability
Order-Entry

12. Agenda
hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9iAS 1
Our showcase customer solved a complex B2B integration scenario with the hybris solution handling $ 500m of transaction volume 2
The hybris functionality stack is highly complementary to other e-business applications 3 4
Questions & Answers

13. hybris Functionality Stack
The hybris functionality stack is highly complementary to other e-business applications
AppServer ISVs
ERP/CRM ISVs
hybris Functionality Stack
Demand Chain Mgmt.
Catalog Mgmt.
E-Commerce
E-Procurement
Content Management ISVs

14. The hybris software extends the Oracle 9iAS platform with a component framework for demand chain management and catalog management
Catalog Mgmt.
E-Commerce
Procure- ment
hybris Core
Demand Chain Mgmt.
Application Server
Database

15. hybris builds on Oracle 9iAS Integration for seamless integration with back-end systems and business partners
Integration of back-end systems through 9iAS Integration
Using industry standard connectors (JCA)
Sales Partner
Customer
Supplier 1
Supplier 2
Back-End Systeme
SAP
Siebel
Baan
etc.
XML
XML
XML
XML
XML
XML
Integration of business partners through Web Services interface
Supporting XML-industry standards (BMECat, OpenTrans, OCI, etc.)

16. The hybris solution – USP´s in a nutshell
Caters buy- and demand-side business processes with broad prepackaged standard functionality
Component based platform including development tools delivering fast results, high reusability and extensibility
High investment security through state-of-the-art architecture based on open industry standards (J2EE, XML, Web Services)
Low and transparent total cost of ownership (TCO) through on-demand scalability for growing needs of capacity and functionality
Low starting cost reduces barrier to investment
Deployment in weeks not months reduces ROI dramatically

17. Agenda
hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9iAS 1
Our showcase customer solved a complex B2B integration scenario with the hybris solution handling $ 500m of transaction volume 2
The hybris functionality stack is highly complementary to other e-business applications 3 4
Questions & Answers

18.
Thanks for your attention