Presentation on theme: "Jared Cinque Section 6. Internet tracking is the process of following internet activity backwards from recipient to user through a special type of software."— Presentation transcript:
Internet tracking is the process of following internet activity backwards from recipient to user through a special type of software. Internet tracking can track internet activity on the web such as what sites are visited and how often. Internet tracking is absolutely LEGAL and can be used by almost any person with a computer and internet access.
There are many different ways internet activity can be tracked. Cookies- Internet cookies are small text files that Web sites store to your computer's hard drive. ▪ “An Internet cookie gives a unique identifier relevant to a particular Web site to each computer that visits the site.”
Bugs or beacons. A bug or a beacon is an image that can be installed on a web page or in an email. Unlike cookies, bugs cannot be disabled. Bugs or beacons can track a lot if information. ▪ the user's IP address. ▪ the email address of the user ▪ the user computer's operating system. ▪ the URL (Uniform Record Locator), or address, of the web page that the user was visiting when the bug or beacon was activated ▪ the browser that was used (i.e., Netscape, Explorer.)
Active X Java Scrip-computer-scripting languages are automatically activated when a site is visited. Tracing email- every email contains a section of information that is dubbed the header. Information concerning the origin time, date, and location of the message is present, as is the Internet address (IP) of the sender's computer. Chat rooms- Chat rooms are electronic forums where users can visit and exchange views and opinions about a variety of issues.
Law enforcement/ Government- track people using the internet for malicious illegal activity. Very advanced software only available to law enforcement and government officials. Parents- monitors their children's internet activity. Children unknowingly provide personal information on the web such as: ▪ First and Last Name ▪ Where They Live ▪ What School They Attend ▪ Their Friends Names ▪ Pictures of What They Look Like ▪ Their Email Address ▪ Chat Screen Names They Use ▪ Personal Interests They Have RESPECT MY AUTHORITY
Employers- can measure the productivity of employees by tracking their internet activity at work and precisely calculate how much time in one day an employee spends viewing non related work sites while on the job. Includes exact detailed personal email and messages which can cause a lot of ethical issues in the work place. Get back to work!! I wonder if I can still get Phillies tickets?
Retail Business- business that are on the internet can use internet tracking software to track millions of people world wide to learn about what site people are visiting the most so that these companies can send people specific advertisements linked to what their interests are.
Keeps children who are using the internet relatively safer with a parent being able to track and block their activity. Help government and law enforcement track down people using the internet for illegal activity. Helps employee productivity in the work place. Allows business to understand a customers specific need and interests.
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