1. EU Regulation Coming into force January 2012 Quality reports on data submitted Required annually Data transmission Rapid key indicators required 8 weeks after reference period - problematic All other data transmissions feasible

2. EU Regulation New data requirements – INTERNAL TOURISM Locality (degree of urbanisation and proximity to sea) – annual Number of hotels and similar accommodation having one or more bedrooms accessible for persons with reduced mobility, including wheelchair users - triennial Nights and arrivals by residents and non-residents at camping grounds, recreational parks and trailer parks and holidays and other short term accommodation - monthly

3. EU Regulation New data requirements – NATIONAL TOURISM All requirements currently collected via new domestic survey and IPS Same day visits, number and expenditure collected via CHS

4. Tourism Statistics Branch Established July 2010 3 NISRA Statisticians, located in DETI Data collected by NISRA, CSU Analysis and production of all Official Tourism Statistics, Tourism Statistics Branch Monthly, quarterly, annual publications Future Work – TSA, LA estimates, further development of current surveys

5. Northern Ireland Passenger Survey COR breakdown Jan-June 2011

6. NIPS Purpose of Trip breakdown * In 2010, there were 15,000 visitors for which purpose of trip was not known, in 2011 this number was reduced to 2,900 # For the purpose of this analysis the NK's have been spread proportionately across the known purposes

7. Northern Ireland Passenger Survey Top 5 activities whilst in NI Shopping (14%) Beaches/coastline (10%) Walking/rambling (9%) Country/forest parks & gardens (6%) Giant’s Causeway (5%) 30% none

8. Northern Ireland Passenger Survey Closest ancestral link to island of Ireland Born here (29%) Mother/father of travel party member born here (11%) Spouse/travelling companion born here (6%) One or more grandparents of travel party member born here (6%) Other ancestor of party member (4%) No ancestral link (44%)

9. Domestic Tourism The CHS is one of the largest continuous surveys carried out in Northern Ireland, designed and conducted by the Central Survey Unit of the Northern Ireland Statistics and Research Agency (NISRA). It is based on a sample of the general population resident in private households and has been running since 1983. The Survey is designed to provide a regular source of information on a wide range of social and economic issues relevant to Northern Ireland.

10. Domestic Tourism CHS collects information on day trips (7 day recall) and overnight trips (4 week recall) taken by NI residents Measure of value and volume domestic tourism within NI Provide Fáilte Ireland with estimates of trips taken by NI residents to RoI. Provide ONS with estimates of trips taken by NI residents to GB (Eurostat return)

11. Domestic Tourism Overnight trips taken by NI residents 2010/11

12. Domestic Tourism Attractions influencing NI resident to holiday in NI Giant’s Causeway (11%) Fermanagh Lakelands (11%) Mournes (10%) Walled City of Derry (4%) Titanic and maritime Belfast (1%) Sperrins (0%) Saint Patrick/Christian heritage (0%) None of the above (70%)

13. Domestic Tourism Top 5 activities participated in by NI residents on holiday in NI Walking/rambling (35%) Wildlife (25%) Learning activities (21%) Gardens (19%) City tours (15%)

14. Domestic Tourism Tourism Day Trips An outing or trip, not for business purposes, made on the same day from home and is outside the respondent’s usual environment and they are away from home for more than 3 hours. Source: Eurostat

15. Domestic Tourism Top 5 main activities on tourism day trips Drive/sightsee/picnic/pleasure boating (18%) Walk/hillwalk/rambling (11%) Visiting friends/relatives (10%) Shopping for leisure (10%) Informal sports, games, relaxation (10%) Average distance 62 miles, average duration 6 hrs, average party size 4.

16. Domestic Tourism

17. Top 5 reasons why no trips were taken within NI Too busy with work/studying - no time (27%) Did not think about it (20%) Poor health/Family responsibilities (16%) Poor weather (14%) Lack of disposable income (12%)

18. Quality Improvement Fund Background Funded by the UK Statistics Authority to enable government statisticians to implement recommendations from the assessment process, or to prepare for assessment by addressing known weaknesses

19. 2010/11 QIF Project Outcomes First-phase weights, accounting for the probabilities of selection, observed patterns of non-response and passenger flow Second-phase weights that are calibrated to totals from first- phase weights (improves coherence between results) Standard errors for visitor numbers and associated revenue Time series between “old” and NISRA NIPS Greater user confidence in estimates SE’s allow policy to make meaningful decisions

20. 2010/11 QIF Project Outcomes

22. NIPS Quarterly Expenditure 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 90,000,000 100,000,000 110,000,000 2005Q12006Q12007Q12008Q12009Q12010Q1 Old surveyNew survey

23. 2010/11 QIF Project Outcomes Visitor estimates from new NIPS more consistent with historical time series Expenditure estimates from new NIPS more consistent with historical time series – 2010 “old” estimates show a very different seasonal pattern Time series for both visitor numbers and expenditure to be formed using estimates from the old survey up to Quarter 4, 2009 and the estimates from the new survey from Quarter 1, 2010. All published tables and charts showing these time series should clearly illustrate there has been a change in survey methodology between Quarter 4, 2009 and Quarter 1, 2010.

24. QIF 2011/12 Tourism Statistics Successful bid in 2011/12 in relation to ongoing development of official tourism statistics The survey estimates will be used to monitor and measure new Targets as set out in the New Northern Ireland Tourism Strategy and produce sub-NI estimates Weighting/grossing new domestic survey and calculation of SE’s Identify outliers and treatment of missing values (NIPS and new domestic survey) Weighting of occupancy data and calculation of SE’s Investigation of continuity and seasonal adjustment for both NIPS and domestic surveys

25. Cross border data North to South NIPS Domestic South to North SOT HTS Frequency/timing of publication/release Quality/Fit for purpose Opportunities for improvements