1. Herbert J. Malone, Jr., President/CEO Gulf Shores & Orange Beach Tourism

2. Tourism’s Annual Impact* 4.6 million guests $2.3 billion in visitor spending 40,000+ travel related jobs $915 million in wages and salary *Baldwin County 2009; Economic Impact of Tourism

5. What have you been missing?

6. The Human Value Equation The Human Value Equation* My daughter Leah Kate enjoying her first trip to the "big beach" Karina Fitzgerald - Owenton, KY *Visitor submitted photos and comments.

7. Our 3 kids on beach during last night at Gulf Shores James Raiford - Saltillo, MS *Visitor submitted photos and comments. The Human Value Equation The Human Value Equation*

8. Having a wonderful meal at LULU's!!! So good!!! Linda Lambert - Pine Bluff, Arkansas *Visitor submitted photos and comments. Tourism’s Impact

9. Visit at Fort Morgan Heather Clayton - Martinsville, In *Visitor submitted photos and comments. Tourism’s Impact

10. Balloon Fest, coming in for a landing, and oh so close they were Barry Miller - East Moline, Illinois *Visitor submitted photos and comments. Tourism’s Impact

11. Marketing Methods Advertising Public Relations Social Media Mobile Media Events Sports New Opportunities

13. Revenues Rebound 2011 vs 2009 Lodging Revenue ▲17.6% Retail Sales ▲ 11.4%

14. Lodging Rentals & Market Share -2011 $1.3 Billion Bay Panama City $269 M 20% Walton Sandestin Seaside $317 M 23.6% Okaloosa Fort Walton Destin $235 M 17.5% Santa Rosa Navarre $26 M 2% Escambia Pensacola $164 M 12.3% Baldwin Gulf Shores Orange Beach $332 M 24.7%

15. New Post-Recession Consumer Redefining “Necessity” and “The Good Life”

16. Advertising

18. Public Relations

20. Social Media Conversations Relationships Personal Connection with “the brand”

21. Mobile Media

23. Events The Wharf Concert Series Hangout Music Fstival 40 th Annual National Shrimp Festival

24. Sports Commission # of Events Room Nights Room Spending Additional Spending Tourism Impact % Increase 20082810,081$1.2 M$1.7 M$3 M 20095223,193$3.4 M$4.1 M$7.5 M151% 20106838,142$5.7 M$7.1 M$12.8 M68% 201170 total 48,655 $7.27 M$9.07 M$16.3 M27.5%

25. Recent Events November 2-6 SEC Women's Soccer Championship November 4 – 6 Alabama Soccer Festival November 3-6 USTA Southern Combo Doubles Adult Championship November 9-13 Professional Redfish Series Championship November 26 Kaiser Coastal 1/2 Marathon and 5K Run Nov 28-Dec 3 NAIA Men's Soccer National Championship

26. New Opportunities PBS/VRMA Delta PBS Series VRMA Sponsored 13 Episodes 30 Minute Show Girlfriend Getaway Airing in February

27. New Opportunities Today In America Terry Bradshaw Five minute segments Various markets Delta Destinations In-flight video One month All domestic flights

28. As Seen In DFW As Seen In ATL New Opportunities

29. Our New Team

30. Core Markets Alabama Birmingham Huntsville Montgomery Georgia Atlanta Louisiana Baton Rouge New Orleans Mississippi Jackson Tennessee Memphis Nashville

31. Kentucky Tennessee Vanderbilt Arkansas Mississippi State LSU Alabama Auburn Florida Georgia South Carolina SEC Markets Right On Target!

39. Value driven consumer is here to stay Aging population Increasing diversity Changing households Shrinking wallets New Post-recession Consumer

40. “The Country’s in Trouble, but I’m Okay.” New Post-Recession Consumer

41. Human Value Equation* “My girls enjoying the sun, sand, and water in their tutu skirts” Melanie Plum - Amory, Ms *Visitor submitted photos and comments.

42. What you can do… Rebuild Lodge at Gulf State Park - Provide meeting space to accommodate Alabama Associations Uniform School Start Date Continue to improve transportation arteries, - (extend Beach Highway to Foley Beach Express, Foley Beach Express to I-10, and extend I-10 to I- 65)

43. What you can do… Rebuild Lodge at Gulf State Park - Provide meeting space to accommodate Alabama Associations

44. What you can do… Uniform School Start Date $300 million/yr Economic Impact 4,500 jobs across Alabama Energy savings of $14 million

45. What you can do… Continue to improve transportation arteries - extend Beach Express to I-10 - extend Beach Express to Beach Hiway - extend Beach Express from I-10 to I- 65

46. Herbert J. Malone, Jr., President/CEO Gulf Shores & Orange Beach Tourism