2. *Case Study by E&Y

3. Current Scenario and Trend of Film Industry  Rise of Multiplexes  Digitization is providing scale and reducing piracy  Emergence of new sources of revenue  Significant growth in regional cinema  Small budget films go mainstream  Outsourcing of film services  Globalization of Indian film industry  Organized film financing and incentives

4. SUBSTITUTE PRODUCTS/SERVICES  Sports Telecasts  T.V. serials  Re runs of old films  DVDs & Pirated Videos  Internet  Video games COMPLEMENTARY PRODUCTS/SERVICES  Film merchandise  Foot falls in the mall & eateries  Advertising and promotion industry  Film websites

5. STAKEHOLDERS DIRECT Film Fraternity Theatre Consumer Studios INDIRECT Eateries Markets & Malls PR agencies Movie Merchandise developers & suppliers

8. SUPPLY DECREASES PRICE INCREASES DEMAND DECREASES TAKINIG ACCOUNT AN ASSUMPTION AND THE LOGICAL GUESSWORK, WE CAN SAY THAT THE PRICES AFFECT THE MOVIE GOING DECISION. DECREASE IN PRICE LEADS TO THE INCREASE IN DEMAND AND VICE- VERSA. SO WE CAN SAY THAT DEMAND GRAPH WOULD BE QUITE ELASTIC. *Assumption made on survey of the classmates.