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Chapter 5 Layout
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Objectives (1 of 2) Discover the meaning of a layout. Learn the interconnected goals /function of a layout. Grasp the need to fit visual elements into a limited space and have them effectively function and be unified. Learn that successful layout facilitates communication.
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Objectives (2 of 2) Comprehend fundamental principles governing the layout of a page: emphasis (focal point and visual hierarchy), unity, and balance. Recognize the importance of format in any layout. Use the grid as a layout device. Construct simple grids.
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What Is Layout? The arrangement of type and visuals on a printed or digital page Concerns the organization and arrangement of type and visuals on two-dimensional surfaces to create effective visual communication
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Goals Layout entails several interrelated goals. –To fit visual elements into a limited space –To arrange them so that they are functional, unified, and easily accessible to the viewer –To facilitate communication –To create visual impact
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Basic Principles Operating in Layout When designing a page (print or digital), there are basic principles to keep in mind. –Emphasis (focal point and visual hierarchy) –Unity –Balance Design firm: Viva Dolan Communications and Design Inc.
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Considering the Format Remember, the format is a primary player in any layout. All elements respond to the shape of the page. Poster Designer: Thomas C. Ema
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Process To solve any graphic design problem, a designer must conceive an idea and realize it visually. The designer must create, select, and organize visual elements to create effective communication.
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Types of Layout Problems Single page, such as a poster or a print advertisement Multi-page designs, such as: books, magazines, newspapers, brochures, web sites, and annual reports
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Compositional Tool: The Grid (1 of 3) When a designer has to maintain balance, emphasis, rhythm, and unity throughout a series of consecutive pages, most designers use a grid. A grid is a guide — a modular compositional structure made up of verticals and horizontals that divide a format into columns and margins. Grids for Print Designer: Steven Brower
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Compositional Tool: The Grid (2 of 3) Grids for Print Designer: Steven Brower
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Compositional Tool: The Grid (3 of 3) Here is a great example of how a grid operates over several pages. Grids for Print Designer: Steven Brower
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Compositional Tool: Designing a Layout without a Grid Some designers do not utilize a grid for multi-page applications, instead they design a compositional structure, page by page. Contents spread, Emigre Designer: Rudy Vanderlans
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Summary (1 of 4) To solve any graphic design problem, a designer must conceive an idea and realize it visually. The designer must create, select, and organize visual elements to create effective communication. A layout is the arrangement of type and visuals on a printed or digital page, and concerns the organization and arrangement of type and visuals on two- dimensional surfaces to create effective visual communication.
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Summary (2 of 4) Layout entails several interrelated goals –To fit visual elements into a limited space –To arrange them so that they are functional, unified, and easily accessible to the viewer –To facilitate communication –To create visual impact When designing a page (print or digital), there are basic principles to keep in mind: –Emphasis (focal point and visual hierarchy), unity, and balance Remember, the format is a primary player in any layout.
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Summary (3 of 4) All elements respond to the shape of the page. You can begin to layout a single page, such as a poster or a print advertisement. Many graphic designers work on multi-page designs, such as books, magazines, newspapers, brochures, web sites, and annual reports.
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Summary (4 of 4) When a designer has to maintain balance, emphasis, rhythm, and unity throughout a series of consecutive pages, most designers use a grid. A grid is a guide — a modular compositional structure made up of verticals and horizontals that divide a format into columns and margins.
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