1. Channel 5.com Display Ad Specs

2. Channel5.com Display ads summary Ad-formats not currently available - Overlays - Firefly formats 2Contents 3Creative Specifications 4Leaderboard & MPU 5Megabanner 6Expandable Leaderboard 7Expandable MPU 8Reskin 9PageSkin 10InSkin 11ClickTAG for Flash 12Contact us

3. Creative specifications Maximum file size 40KB jpeg, gif, swf files accepted Rich media, third-party tags accepted Backup gif to be supplied when supplying.swf files Audio must be user initiated Maximum of three loops (30 seconds) Expandable creative We accept expandable leaderboards, MPUs and skyscrapers – please get in touch with the sales team to discuss exact requirements All expansion must be user initiated with visible close button Sound must be user initiated, with default is set to ‘off’ These ads are subject to Channel 5’s approval and could be charged at a premium. Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions for advertising. Important note: All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The- Codes/CAP-Code.aspx http://bcap.org.uk/The- Codes/CAP-Code.aspx

4. Channel5.com Leaderboard, MPU and Skyscraper Formats: gif, jpg, 3 rd party, swf (with gif back-up)Max weight: 40kb Dimensions: Leaderboard 728x90Note: Skyscrapers are only MPU 300x250 available on Milkshake and The Skyscraper 120x600 Gadget Show. Wide skyscrapers are Wide Skyscraper 160x600 only available on The Gadget Show.

5. Channel5.com Megabanner Formats: gif, jpg, 3 rd party, swf (with gif back-up)Max weight: 40kb

6. Channel5.com Expandable Leaderboards Trafficked: through OAS Formats: 3 rd party Max weight: 40kb Note: Expandable ads cover Channel5.com when clicked or rolled over – as opposed to Pushdown SuperHeaders, which push the content down

7. Channel5.com Expandable MPU Trafficked: through OAS Formats: 3 rd party Max weight: 40kb Note: Expandable ads cover content

8. Channel5.com Reskin Trafficked: through OAS Format: gif, jpg or png Max weight: 100kb Grey Area – Standard screen resolution (recommended) Dimensions:1280x900 Top margin:100 pixels Left margin:160 pixels Right margin:160 pixels Red Area (maximum) Dimensions:1800x1600 Top margin:100 pixels Left margin:510 pixels Right margin:510 pixels Additional notes Reskins should ideally have a single background colour or fade to a block colour or transparency on the left, right and bottom edges. This will ensure the image blends seamlessly with the site. Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Creative amendments may be required.

9. Channel5.com PageSkin™ PageSkin ™ is an interactive online display ad format that wraps around the entire webpage on Channel5 and The Gadget Show. This dynamic and high-impact format dominates the web page without disrupting the user experience. With scrolling sides to keep the advertiser’s message in the user’s eye line as they scroll the page this format offers a viable alternative to traditional static reskins. Trafficked: through OAS Formats: gif, jpg, flash Dimensions: 1260x600 The majority of PageSkin ™ ads will be built by the PageSkin ™ Media Design team. A visual brief, fonts, logos and any images will need to be provided. Please contact the sales team for more information.

10. Channel5.com InSkin™ InSkin ™ is an interactive online display ad format that wraps around the short form video player on The Gadget Show site. Visible for the entire viewing experience, InSkin ™ maximises brand exposure and drives click-through rates with a powerful call to action. Trafficked: through OAS Formats: gif, jpg, flash Dimensions: 610x458 The majority of InSkin ™ ads will be built by the InSkin ™ Media Design team. A visual brief, fonts, logos and any images will need to be provided. Please contact the sales team for more information.

11. ClickTAG for Flash (swf) creatives How to assign a clickTAG for Flash v7-10 using ActionScript 2.0 A clickTAG is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL. The clickTAG enables the ad server to gain metrics such as the amount of clicks and impressions enabling advertisers to evaluate how effective the ad campaign has been To properly track clicks with a flash ad, the original source file (.fla) must be prepared to receive click-through parameters. Destination URLs must not be hardcoded into the ad as this will prevent click tracking. The code below will allow the adserver to dynamically assign a destination URL to the ad: on (release) { getURL (_root.clickTAG, "_blank"); } 1.Edit the.fla file 2.If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF. 3.A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript attached to it. 4.Associate the on (release) event with that object. 5.Place the clickTAG actionscript (listed above) as the instructions for the “on(release)” event. 6.Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL actionscript function.

12. Contact us Sales: Display and Video on Demand Ad Operations: Creative and Trafficking Email all VOD and display creative to: OnlineTrafficking@Channel5.com Aimee GoldsmithKirsty RoosLee Martin Traffic and Analytics CoordinatorTraffic and Analytics Executive T: 020 8612 7541T: 020 8612 7546T: 020 8612 7544 E: Aimee.Goldsmith@Channel5.comAimee.Goldsmith@E: Kirsty.Roos@Channel5.comKirsty.Roos@Channel5.comE: Lee.Martin@Channel5.com@Channel5.com Emily HillPatrick Kelly Digital Sales Manager T: 020 8612 7547T: 0208 612 7503 E: Emily.Hill@Channel5.comEmily.Hill@E: Patrick.Kelly@Channel5.comPatrick.Kelly@Channel5.com