1. Applying Project Management Principles in Marketing Joanna Wyganowska MBA, PMP, Lean Master Director of Marketing, Intelligent InSites joanna.wyganowska@intelligentinsites.com joanna.wyganowska@intelligentinsites.com

2. Who are we?

3. What is a Project? “…a temporary endeavor undertaken to create a unique product, service, or result.” Project Management Institute. A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) – Fifth Edition, Project Management Institute, Inc. 2013, Page 5.

4. Project (Trade-Off) Triangle

5. Process Groups in Project Management

6. The Stakeholders “…individual, group, or organization who may affect, be affected by, or perceive itself to be affected by a decision, activity, or outcome...” Project Management Institute. A Guide to the Project Management Body of Knowledge, (PMBOK ® Guide) – Fifth Edition, Project Management Institute, Inc. 2013, Page 30.

7. Project Plan and WBS

8. Project Risk Identification Market risk Financial risk Technology risk People risk Structure/process risk

9. Join Us at InSites Build September 28–30, 2015 Fargo, ND www.Insitesbuild.com Promo code: PR05

10. Applying Project Management Principles in Marketing Q&A Joanna Wyganowska MBA, PMP, Lean Master Director of Marketing, Intelligent InSites joanna.wyganowska@intelligentinsites.com joanna.wyganowska@intelligentinsites.com