1. Social Media Online Campaigning Community Sector Media & Comms Forum Noriko Wynn

2. Who am I? Policy and Comms Officer at the Conservation Council of SA Worked in Social Media since 2009 –Environment Institute –Water Industry Alliance –Waite Institute – FoodPlus Conservation Council for 2 years Peak environmental body in South Australia

3. Online Campaigning Integrated Strategic Adaptive Reactive Narrative Offline Flexible

6. The Campaign Places you love. Public outreach nationally Digital –Website –Facebook –Hashtag #placesyoulove –Online advertising Petition Mail out of postcards Submission of photos to website. Outreach to groups and members

10. Facebook Ads It takes time to build a community and following. We used ads to get the word out quickly move beyond the personal networks.

14. Twitter

17. Valentines Day

19. The Alliance ACT Conservation Council Arid Lands Environment Centre Australasian Bat Society Australian Conservation Foundation Australian Marine Conservation Society Australian Rainforest Conservation Society Bat Conservation & Rescue Qld Inc BirdLife Australia Cairns and Far North Environment Centre Climate and Health Alliance Colong Foundation for Wilderness Conservation Council of South Australia Conservation Council of Western Australia EDO Victoria Environment Centre Environment Tasmania Environment Victoria Greenpeace Australia Humane Society International International Fund for Animal Welfare Invasive Species Council National Parks Association of the ACT National Parks Association of NSW National Parks Australia Council Nature Conservation Council of NSW Queensland Conservation Council Queensland National Parks Association Tasmanian National Parks Association The Nature Conservation Society of South Australia Total Environment Centre Victorian National Parks Association WWF-Australia

20. Be clear about your strategy and goals, refer decisions back to these

21. Vision – get people to see your vision, why you are campaigning on an issue Narrative – use a narrative, story that appeals to their sense of self within that vision

22. Tips Make content shareable Use other people’s content Be responsive – if something is on QandA get involved online using FB/Twitter Be ready to accept messy solutions if it gets the job done Timing – make sure you’re posting content for when target audiences are online Use a social media Dashboard (Hootsuite is great) Check in with people around you Have go to people if you need to outsource design or website.