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2. Adrea Rubin joins Direct Media in 1976. In her 14-year tenure: she opened New York office; became only female shareholder and board member at DMI; was Salesperson of the Year 1988-1990. Beginning with Colonial Penn and AARP in the early 1970s, we have partnered with 18 major insurance direct marketers Affiliations include the DMA, DMA List Leaders Board, DMA Fast Forward Board, DMA Financial Services Council, DMA Catalog Council, DMA Insert Media Council, P-DMA, Dallas/Ft. Worth DMA Adrea Rubin begins career with the DMA in 1974 Adrea Rubin Marketing, Inc. established 1990: 100% of client base joins her on her new venture Adrea Rubin Management, Inc. established 1992: 17 million name premier insurance database (Colonial Penn) Introduction: Facts at a Glance 2

3. Introduction: Marketing Services 3

4. Introduction: Audience Survey 4

5. Introduction: General Format 5 StatisticsMessagingData

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29. Do You Know Your Data Source? 29

30. Data: Implementing the Details 30 Auto Insurance DataInternet-Generated Co-op DatabasesModels Credit-NeedyNew Movers Credit/ZIP+4 Aggregated DataSelf-reported/Survey DonorsSweepstakes/Opportunity Seekers HealthTransactional data Home ownersTV-Generated In-House Credit

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57. Alternate Media: Package Insert Programs: Freestanding advertising pieces placed in the packages that are delivered to customers; Blow-Ins/Bind-Ins: Freestanding advertising pieces nested/glued into the seams of catalogs or magazines; Statements: Freestanding inserts placed in the monthly billing statements of other reputable companies; Ride Along: Freestanding insert placed in envelope mailings to active customers; Co-ops/Mass Market Mailings/Take-Ones: Grouping of freestanding advertising pieces placed in one envelope; Newspaper/FSI: Free standing advertising pieces placed inside the pages of a newspaper. Online DRTV, in conjunction with DM, online, call centers, or drive to web 57 Data: Implementing the Details

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59. 59 Summary