1. Case 1 – WingspanBank.com
Summary:
Bricks & Mortar banks moving to the web
Internet-only banks are springing up
BancOne needs to develop a strategy
Launches WingspanBank.com – internet only bank
Issues:
How to compete on the internet
What is the Internet Strategy?
Offer BancOne services on the Internet or start a new venture?
Will the new venture take business away from BancOne?
How loyal are customers going to be?

2. Case 1 – WingspanBank.com
How does Wingspan use the Internet for Electronic Commerce?
Integrate financial services of various companies…
7,000 mutual funds / mortgages / insurance
trade stocks online – internet discount broker
Search capability – find the lowest mortgage / to customer
Apply for loans online and approval in less than a minute
What management, organization, and technology challenges did
BancOne have to address in creating an Internet-only bank?
Management challenge…
How to react to competing Internet-only banks
Decide what products the company was going to offer
How to generate profit with tighter margins…
Higher interest paid on accounts and lower received on loans

3. Case 1 – WingspanBank.com
What management, organization, and technology challenges did
BancOne have to address in creating an Internet-only bank?
Organization:
How to provide a competitive advantage
Relationship between Wingspan and BancOne
Technology:
Provide fast internet access
Access to wide range of other financial services
How to (if) establish more ATM’s for Wingspan customers
Infrastructure to support direct deposit, funds transfers, & other
electronic services

4. Case 1 – WingspanBank.com
What are the advantages and disadvantages of using an
Internet-only bank?
Advantages:
Quick access to funds and balances
Better rates than brick-and-mortar banks
Disadvantages:
No physical bank available
ATM issue – cannot easily deliver cash to customers
Must mail in money for deposit

5. NO!! Case 1 – WingspanBank.com Do you think Wingspan will succeed?
Extensive competition
Small margins
Potential conflict with core business
Measurements
Goals
Not their area of expertise
Lack of brand name
Should have utilized the BancOne brand
NO!!

6. Case 1 – WingspanBank.com PRESS RELEASE
Conclusion:
CHICAGO, June 28, Bank One Corporation (NYSE: ONE) today announced that it will integrate WingspanBank.com's resources and knowledge base into its other Internet initiatives to provide all of its customers a broader online banking experience.
"Michael Cleary, who leads the Consumer Internet Group, and his WingspanBank.com team have done a terrific job of understanding the Internet's capabilities, of learning how customers want to be served and of championing the vision that the Internet plays an increasingly important role for our customers," Dimon said. "Now, they will help us bring that into the daily business of providing the best possible Internet service to all of Bank One's customers.“
Bank One will transition WingspanBank.com customers to bankone.com this fall. "We will provide our customers with information about the transition in the coming weeks and will continue to work hard to keep them in the Bank One family," Cleary said.
Online banking is great!
People concerned about security & continuation of service
More success early if used the BancOne brand name