Presentation is loading. Please wait.

Presentation is loading. Please wait.

MITOMED PROJECT REGIONAL GAP AND SWOT ANALYSES – Review Session Institute of Agriculture and Tourism, Croatia, Istria County MITOMED Second Meeting Girona,

Similar presentations


Presentation on theme: "MITOMED PROJECT REGIONAL GAP AND SWOT ANALYSES – Review Session Institute of Agriculture and Tourism, Croatia, Istria County MITOMED Second Meeting Girona,"— Presentation transcript:

1 MITOMED PROJECT REGIONAL GAP AND SWOT ANALYSES – Review Session Institute of Agriculture and Tourism, Croatia, Istria County MITOMED Second Meeting Girona, 15-16 January 2015

2 MITOMED Second Meeting – Girona 15/16 January 2015 Overview we have done the secondary research about the economic and environmental issues – for suggestion of indicators consultations with different stakeholders - collection of information about economic, social & cultural - and environmental indicators due to the evident lack of information needed for the list of indicators we conducted survey with tourists - the questionnaires from ETIS were used for this purpose total we collected 1400 questionnaires – on registered 121 beaches in Istria County

3 MITOMED Second Meeting – Girona 15/16 January 2015 SWOT ANALYSIS of M&C destinations of the region Istria County Strengths cleanliness of sea and beaches beauty of the landscape safety on beaches coastline length spatial versatility well-organized bike trails enough water and organized system of water supply

4 MITOMED Second Meeting – Girona 15/16 January 2015 SWOT ANALYSIS of M&C destinations of the region Istria County Weaknesses absence of a strategy for beach management lack of cooperation between the local community and concessionaires beach facilities bureaucratic procedure permit for beach improvement spatial plans for beaches insufficient investment excessive number of tourists concession Law (politics) non-transparency in allocation of concession approvals

5 MITOMED Second Meeting – Girona 15/16 January 2015 SWOT ANALYSIS of M&C destinations of the region Istria County Opportunities sea bathing water quality in Istria is in category of excellent beach spatial planning beach concession holders are aware of the importance of beach maintenance and beach users are requiring optimal conditions. - this need is raising each year quality management concession policy optimal management model strategic management (destination management functions) regulations on beaches development of additional beach areas the percentage of PAs is relatively high in comparison to European average (6%) enabling Istrian region to develop as an ecological destination

6 MITOMED Second Meeting – Girona 15/16 January 2015 SWOT ANALYSIS of M&C destinations of the region Istria County Threats concessions and concession approvals maritime property limited space per bather interdepartmental collaboration offer availability absence of integral planning (beaches - accommodation) commercial activities on PAs are limited due to strict protection policy most of the beds are in campsites and households accomodation, only a minor part of beds are in hotels and resorts

7 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Economic – Destination Management No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 1 Percentage of the destination with a sustainable tourism strategy/action plan, with agreed monitoring, development control and evaluation arrangement partially Yes Only about 20% of local self- government units in Croatia has a tourism strategy/action plan defining the tourism development issues Study of the Institute of tourism in Zagreb. 2 Percentage of visitors that are satisfied with their overall experience in the destination No / rank (survey, not every year) Yes The level of satisfaction of visitors with their overall experience in the Istrian destination is highly ranked. TOMAS ljeto 2007: stavovi i potrošnja turista u Istri, Prezentacija, Zagreb: Institut za turizam, str. 29

8 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Economic – Destination Management and Economic Value No.Indicator Feasibili ty for Istria Relevance for Istria Value/DataReference 3. Percentage of tourism enterprises/establishments in the destination using a voluntary verified certification/labelling for environmental/quality/sust ainability and/or CSR measures*. No ? No available data. 4. Relative contribution of tourism to the destination's economy (% GDP) partiallyYes 16,5 for Croatia (2013 - preliminary data) Ministry of tourism, Tourism in numbers 2013 (source: Croatian National Bank)

9 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Economic – Economic Value No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 5. Average length of stay of tourists (nights) for RH yes, for Istria periodically Yes 5,2 (2013 for Croatia) Ministry of tourism 6. Number of tourist nights per month Yes Jan 2013 - 44.834; Feb 2013 - 65.843; Mar 2013 - 221.371; Apr 2013 - 486.017; May 2013 - 1.472.281; Jun 2013 - 2.724.152; Jul 2013 - 6.383.143 Aug 2013 – 7.251.018; Sep 2013 – 2,816,127; Oct 2013 - 393.284; Nov 2013 – 93.948; Dec 2013 – 79.401; Jan 2014 – 56.383; Feb 2014 – 66.675; Mar 2014 – 155-689; Apr 2014 - 606.080; May 2014 – 1.131.860; Jun 2014 – 3.195.497; Jul 2014 - 5.934.455; Istria Tourist Bord, www.istra.hr

10 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Economic – Economic Value No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 7 Occupancy rate in commercial accommodation per month and average for the year for RH yes, for Istria no Yes Currently this data is available for Republic of Croatia. For 2013 the data is as following: January 8.3, February 12.8, March 9.5, April 11.8, May 23.5, June 34.4, July 67.2, August 74.5, September 32.7, October 14.1, November 11.2, December 11.6 This indicator is calculated as total number of tourist nights/( number of beds x number of days in a month) * 100, so it is possible to calculate the indicator for Istria County. Source: Croatian Bureau of Statistics 8 Direct tourism employment as percentage of total employment per month Yes 5,9-6,3% (in the period of 2009- 2013) Sektorska analiza, Ekonomski institut Zagreb

11 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Economic – Economic Value No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 9 Daily spending per tourist (accommodation, food and drinks, other services) periodicallyNo 58 euro (2010- for Croatia) TSA Institut for tourism, Tomas Institute for Tourism 10 Number of incoming and outgoing passengers per port partiallyNo 30244 (national level) Croatian Bureau of Statistics, Traffic in Seaports, monthly reports, http://www.dzs.h r

12 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Social & Cultural Impact No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 11 Number of beds available in commercial visitor accommodation per 100 residents Yes 114,32 beds per 100 residents (2013: 237.843 permanent beds in Istria; 208.055 residents) DZS: Tourism in numbers 2013.- Croatian Bureau of Statistics, www.dzs.hr 12 Full time, part time and seasonal employment per sector Yes For Croatia level- 2010. On national level, according to survey made on employees in Croatia, employees enjoy the relative safety of the contracts of indefinite duration (79.4%), 13.5% specific, seasonal (6.2%), occasionally (0.9%). Anketa o radnoj snazi, 2010 (Profil sektora, Agencija za strukovno obrazovanje i obrazovanje odraslih), DZS, HZZ

13 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Social & Cultural Impact No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 13 Number of tourists per 100 residents Yes 1535,93 tourists (arrivals) per 100 residents (2013: 3.195.564 tourist arrivals in Istria; 208.055 residents) Istrian Tourist Board: http://www.istra. hr/.app/upl_files/ Istra_2013- 2007.pdf 14 Number of second/rental homes per 100 homes No For Istria County (2011): (102.108/(22.96 6+7.050))*100= 431,36 (102.108 number of homes in total; 22.966 number of second homes; 7.050 rental homes) Census 2011., www.dzs.hr

14 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Social & Cultural Impact No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 15 Percentage of visitor attractions that are accessible to people with disabilities and/or participating in recognized accessibility schemes. NoYes48% Istria for Disabled, publishers: Istria Region and Croatia Union of Associations of Persons with Disabilities SOIH, 2012. http://www.istra- istria.hr/index.ph p?id=3547

15 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Social & Cultural Impact No.Indicator Feasibility for Istria Relevanc e for Istria Value/DataReference 16 Percentage of the destination covered by a policy or plan that protects cultural heritage No The whole destination is covered by legal protection. There is in total 481 cultural heritage objects in Istria, under the different categories of protection (421 permanently protected, 53 preventively protected and 7 of national importance). The share of protected cultural heritage in the destination compared to the total number of cultural heritage in Croatia is 5,43%. In the destination, there is very high percent (16,66%) of total number of heritage of national interest! Republic of Croatia, Ministry of Culture - The Cultural Heritage Register

16 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Social & Cultural Impact and Environmental Impact No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 17 Average wage in tourism for women compared to men’s employment Yes (for Croatia) Yes Average neto wage in accomodation and hospitality is = 4819 kn (2014) In tourism men have 20% higher salary than women (ie; women have a 16% lower pay than men) FINA/DZS, Moj posao, http://www.moj- posao.net/ 18 Percentage of tourists and same day visitors using different modes of transport to arrive at the destination (public/private and type) Yes (survey)Yes By car: 56,6%; by camper/ trailer: 27,3; by bus:7,2%; by plane: 6,7%; by other means: 2,2%. TOMAS ljeto 2007: stavovi i potrošnja turista u Istri, Prezentacija, Zagreb: Institut za turizam, str. 20.

17 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Environmental Impact No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 19 Percentage of destination (area in km2) that is designated for protection Yes 35 PAs or 7.4 % of total Istrian area is under protection. 22 PAs are involved also in NATURA 2000 Network. Public Institution Natura Histrica http://www.natur a-histrica.hr/ 20 Percentage of destination covered by a biodiversity management and monitoring plan. Yes 1 out of 34 PA (3%) has officially approved Management Plan. Public Institution Natura Histrica http://www.natur a-histrica.hr/

18 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Environmental Impact No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 21 Waste volume produced by destination (tonnes per resident per year or per month) ?Yes 0,049519 t/year/resident (2012) Croatian Environment Agency - Annual Official Report for 2012 22 Volume of waste recycled (percent or per resident per year) ?Yes5,18% Croatian Environment Agency - Annual Official Report for 2013

19 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Environmental Impact No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 23 Fresh water consumption per tourist night compared to general population water consumption per person night NoYes For Istria County (2013): 107 l/per capita/day; 231 l/per tourist/day Koncepcijsko rješenje sustava javne vodoopskrbe u dolini Mirne (2014), interview: Istarski vodovod, Poreč 24 Energy consumption per tourist night compared to general population energy consumption per person night NoYes No available data.

20 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Environmental Impact No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 25 Kms of cycling routes (versus tot kms of roads) Yes 1.423.761/2989,05 =476,33 2.989,05/1.423.761 = 0,0021 County Office for Roads Istria County, www.zuc- pazin.hr; Bina istra, www.bina- istra.com, www.bike- istra.com 26 Level of contamination per 100 ml (faecal coliforms, campylobacter) Yes ≤150 cfu E. coli/100 ml; ≤100 cfu intestinal enterococci according to the “standards for assessment of bathing water quality at the end of bathing season and for three preceding bathing seasons http://baltazar.iz or.hr/plazepub/k akvoca_detalji1 0

21 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Environmental Impact No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 27 Number of berths and moorings for recreational boating partiallyNo 16940 (national level) The County of Istria, Administrative department for sustainable development, Department for Maritime Affairs, Traffic and Infrastructure 28Number of blueflagsYes In 2014 43 for the beaches and 3 for marinas IRTA www.istra.hr

22 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Environmental Impact No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 29 Area and volume of sand nourishment NoYes In the last years several beaches (cca 100) in Istria do the nourishment. It is done with gravel from local quarries, river gravel or imported sand. It is done during winter months each year. Quantities depend on beach location and seasonal meteo conditions. There is no official data, present information has been collected from beaches concession holders and local community managers 30 Tot Kms of beaches (and kms of beaches with bathing establishments and free beaches) Yes 72,1 km Sea bathing water quality in Croatia, Istra County http://baltazar.iz or.hr/plazepub/k akvoca_detalji1 0

23 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Environmental Impact No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference 31 Water quality in tourist harbours/marinas NoYes No available dana for all 32 % of beaches accessible to all Yes 100% accessible % of electric energy generated by renewable sources. partiallyYes Croatia: 3,47% (2013) HROTE: http://files.hrote. hr/files/PDF/OIE IK/GI_2013_OIE iK_web.pdf

24 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing of the Istria County Environmental Impact No.Indicator Feasibility for Istria Relevance for Istria Value/DataReference n. of days in which the CO2 threshold is trespassed; No? CO2 emission thresholds is not defined (?) and CO2 emission is not monitored in Istria since 2002. The only parameter that is monitored is CO2 emission on sources (chimneys, etc.). There is one source (Rockwool) that is monitored. But CO emission is measured on 2 sites on daily basis and its average year level in 2013 was 1,34 mg/m3 (threshold is 10 mg/m3).

25 MITOMED Second Meeting – Girona 15/16 January 2015 Indicators testing - GAP ANALYSIS: Overview of initial findings According to indicator list (N=34), there are 14 indicators feasible for Istria, 13 are not feasible and 7 are partially feasible. All of them are very relevant for coastal Istria but majority of them are measured/used on national level. Majority of information are from national level and the key conclusion concerning current situation is that for Istria region information are relied on surveys and estimations. It is important if take into consideration goals of Strategy for development of tourism until 2020 which are for Istria County focused on: a)Sun and sea – as primary products b)Nautical tourism Yachting - as secondary product c)Nautical tourism Cruising – as tertiary product knowledge gap is evident on national level and on level of Istria area – in a terms of cooperation and coordination among different institution

26 MITOMED Second Meeting – Girona 15/16 January 2015 Hotel Laguna Parentium – Poreč is situated on a quiet peninsula of the Zelena Laguna holiday resort about 5 km from the center of Poreč. In the hotel's surroundings there are terraces for sun-bathing, an outdoor swimming pool with saltwater, a high pine trees' shaded promenade, well arranged rocky and pebbly beaches The beach of Hotel Parentium got the European Blue Flag reward - an International reward for beaches which meet high standards in safety and sea-water quality. There is also a well-equipped yacht harbour 268 rooms of which, 23 rooms for people with disabilities; 2014- 89.199 overnights Regional good practices

27 MITOMED Second Meeting – Girona 15/16 January 2015 Hotel Laguna Parentium – Poreč

28 MITOMED Second Meeting – Girona 15/16 January 2015 National Park Brijuni - The Educational Underwater Trail is the only national park in Istria, consisted by 14 islands and covering the area of 34 km 2 opened in the 2013 - it is the only such educational trail in Croatia and one of few in Europe the approximately 500 meters long trail is not particularly demanding - it has been designed to appeal to users of all ages who can swim and use a diving mask and the snorkel aimed at protecting the flora and the fauna of the marine world and preventing any damage inflicted on the sea creatures and hydro-archaeological sites, the educational underwater trail tour is carried out exclusively in small group sizes Regional good practices

29 MITOMED Second Meeting – Girona 15/16 January 2015 National Park Brijuni - The Educational Underwater Trail

30 MITOMED Second Meeting – Girona 15/16 January 2015 MITOMED PROJECT Thank you for your attention! IPTPO MITOMED team


Download ppt "MITOMED PROJECT REGIONAL GAP AND SWOT ANALYSES – Review Session Institute of Agriculture and Tourism, Croatia, Istria County MITOMED Second Meeting Girona,"

Similar presentations


Ads by Google