1. THE TESTED AND PROVEN 12-STEP VIDEO SALESLETTER TEMPLATE Instructions: Go through each slide and replace the sample content with content relevant to your own offer. Note that each “step” may (and often will) have multiple slides.

2. 12-Part Video SL Outline 1.Attention-Grabbing Greeting 2.Identify Problem (And Promise To Solve It) 3.Establish Video Scarcity 4.Aggravate the Problem 5.Provide the Solution (i.e. Your Product) 6.Features and Benefits 7.CTA #1 (Desire) 8.Present Your Credentials (proof, results, examples, testimonials, etc.) 9.Give Guarantee(s) 10.CTA #2 (Logic) 11.Give Warnings (Deadline, Scarcity, Guilt) 12.CTA #3 (Fear) Source: “12-Step Foolproof Sales Letter Template“ by David Frey http://www.marketingbestpractices.com

3. STEP 1: GRAB THEIR ATTENTION

4. STEP 2: IDENTIFY THE PROBLEM

5. STEP 3: ESTABLISH VIDEO SCARCITY

6. STEP 4: AGGRAVATE THE PROBLEM

7. STEP 5: PROVIDE THE SOLUTION

8. STEP 6: FEATURES AND BENEFITS

9. STEP 7: CTA #1 (DESIRE)

10. STEP 8: PRESENT CREDENTIALS (PROOF, RESULTS, EXAMPLES, TESTIMONIALS, ETC.)

11. STEP 9: GIVE GUARANTEES

12. STEP 10: CTA #2 (LOGIC)

13. STEP 11: GIVE WARNINGS “How will tomorrow be any different than today?” “Like always, I’m only releasing 500 copies of this training, and then it’s going back in the vault…” “Stop fooling yourself…the definition of insanity is doing the same thing and expecting different results…” “Like my daddy used to say, ‘The world needs ditch-diggers, too, son…’”

14. STEP 12: CTA #3 (FEAR)