1. EcoBuilding company Karin Auslender Amine Choukir Aurélien Petit Vincent Wurtz

2. Idea/Concept Ecobuilding Integrated solutions High quality services High architectural identity

3. Opportunity A huge market ✦ 62% of europeans are homeowners A favorable context ✦ Political context in France ✦ New building standards environmentally oriented (eg High Environmental Quality) begin to gain momentum ✦ 78% of french people would be ready to pay more in order to have an ecological house[1] A non-well structured market ✦ The interest for eco-houses and recourse to sustainable development logics is relatively new ✦ No clear leadership is established yet. [1]http://programmes.france2.fr/legitimesdepenses/index.php?id_article=417&id_rubrique=141&numsite=136&page=articlehttp://programmes.france2.fr/legitimesdepenses/index.php?id_article=417&id_rubrique=141&numsite=136&page=article

4. The Product Project’s point of view ✦ All in one solutions one interlocutor ✦ Overall view of today’s possibility in eco-houses ✦ Near customer’s needs and expectations through partnerships with local architects and suppliers Product’s point of view ✦ Healthier and more comfortable lifestyle ✦ Benefits from energy savings ✦ Self satisfaction: participation to the environment protection Customer’s benefit

6. Market analysis Private individual’s house market ✦ Above all regional ✦ 3800 constructors [2] ✦ Good in term of competition ✦ Worst in term of development 562.000 new houses in 2006 = 12 billion € [1]Steady growth of 5% [1]Source: Crédit Foncier [2] http://www.developpement-construction.com/txt_chiffres_cles_acteurs_maisons_individuelles.htmhttp://www.developpement-construction.com/txt_chiffres_cles_acteurs_maisons_individuelles.htm

8. Financial Analysis Ecobuilding Sales & Client relationship Partners and suppliers Project management and monitoring Relationship with partners and suppliers Marketing Suppliers of power systems local building companies Local architects Other research consultancies Client Company structure

9. Marketing strategy Branding based on: ✦ High-quality and knowledge in the ecological field General marketing MeansResources needed Phase 1 Word of mouth communication (happy clients, successful partnership,...) €0 Website (Hosting only)€100 Punctual actions on city places/supermarkets Do it yourself warehouse €1,500 (transportable stand of exhibition) + €500/action (flyers, leaflet,...) Construction/building shows€5,000/show Phase 2 House of exhibition (60 m 2 )€80,000/house Phase 3 Advertising campaign€100,000/campaign Additional features: Contract with clients

10. Financial Analysis The french context is very positive towards real estate market : ✦ GDP growth of 2% in 2006 ✦ Recent laws in favor of new homeowners ✦ Tax shield for customers If we consider a growth rate of 5% for the real estate market, we can expect a 12% growth rate: ✦ Environment content : our differentiation, fashionable notion ✦ Legal content : tax shield, subsidies for customers

11. Good Scenario

12. Bad Scenario

13. Financial Analysis In both cases we are profitable We don’t need VC : we expect to raise individually the required capital : 40 000€ per associate.

14. Risk Analysis Entry Barriers Economies of scale: Houses are not replicas of each other. Still some franchise exist. Economies of scale: Houses are not replicas of each other. Still some franchise exist. Ecobuilding Switching costs:Huge you don’t change your house everyday. Access to distribution channel:partnership with architects, equipment resellers, create franchise Costs disadvantages independent of scale:Over cost of green building,must convince customers of the gain on the long run Government policy:Several laws to help people willing to buy a house and/or to go green Team:Young, multidisciplinary, multicultural thus allowing for multiple vies to consolidate the ideas. Capital requirement:Founders, consultant, marketing.No machines, no workers Differentiation:Our concept of Ecobuilding

15. Risk Analysis Competitors and positioning

16. Risk Analysis Risk factors Possible exit strategy ✦ Sale to a bigger company (ex: leader of the market (Geoxia))