1. First Lady Fall 2012 Allie Weber Amanda Tremillo Jaime Rangel

2. Analysis of Assigned Garment Garment Synopsis - Upscale department store - Women’s knee-length - Wool blend - Department price range: $150-$200 - Mid-range seller in Fall 2011 - Carried in one color; Sangria Red Strengths of Assigned Garment - Wool blend, ideal for fall/winter climate - Affordable for targeted customer - Style of coat: a classic style Weaknesses -Only available in one color - Requires dry cleaning

3. Target Market Profile Target Market - Middle-upper class women between the ages of 30-40 Demographics - College educated/Career focused - Annual household income $75,000-$120,000 - Single, widowed, divorced women with or without children Psychographics - Focused on career and or family - Price is important to her because she prefers quality over quantity - She is a very trendy-conscious, career oriented woman.

4. Fall Season Analysis COLOR Silhouette Style Separates/Accessories Fabric/Finishes Pattern/Print

5. First Lady Fall 2012 Apparel Line Insignia Blue Sangria Red Cool Gray

6. Fall 2012 Concept Board - Early-Mid 60’s fashion - Monochromatic & Pastel Colors - Psychedelic Prints, Patterns, Sequins - Kitten Heels, Stiletto Heels, Go- Go Boots, Cuban Heel Shoes/Boots - Skinny Jeans - Nehru Jackets - Shift Sleeveless Dresses, Boxed Jackets and Dresses, Full Skirted Gowns, A-line Skirts - Pill Box Hats - Capri Trousers