1. TAKE YOUR BUSINESS TO NEW HEIGHTS

2. XS™ power drink YOUR ICE BREAKER TO THE YOUNG GENERATION
The young generation love energy drinks
XS has a simple message
XS is a daily consumable product
XS adds more fun to your business
XS can energise your business

3. XS Brand Ambassadors
XS Power Drink works with Brand Ambassadors in order to support the image of XS and to give a face to the brand
Mario Rodwald
Amir Kabbani

4. XS Brand Ambassadors Mario Rodwald Our professional kitesurfer
His discipline is freestyle
One of the best freeriders in Europe
He is friendly and joyful with a lot of discipline
Amir Kabbani
Our professional mountainbiker
His disciplines are Dirt Jump and Freeride
He is outgoing and funny and loves his sport

5. Key FEatures
EXCITING FLAVOURS:
Tropical Blast
Electric Lemon Blast
Wild Berry Blast
REASON TO BELIEVE:
GREAT taste! always serve cold!
ZERO sugar! stay slim
Low calories! be sexy
Effective levelof B-vitamins! stay alert
Niacin, pantothenic acid, vitamin B6 and vitamin B12 contribute to normal energy-yielding metabolism and the reduction of tiredness and fatigue.
A varied and balanced diet and healthy lifestyle are of general importance.
Price: UK 12 PACK: PV 9,31/ BV 7.00(60%)/PRICE LESS VAT £15,54/ RETAIL PRICE £18,65/ UK REBATE £3,89/ UNIT PRICE £1,55
J/G 12 PACK: PV 9.31/ BV 7.00(60%)/ PRICE LESS VAT £15.54 RETAIL PRICE £15,54/J/G REBATE 3,89/ UNIT PRICE £1,29
SKU (12 x 250 ml cans) high vitamin: = Tropical Blast, = Electric Lemon Blast, = Wild Berry Blast
B-Vitamins (niacin B3, pantothenic acid B5 , vitamin B6, vitamin B12) contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue.
A varied and balanced diet and healthy lifestyle are of general importance
SKU (12 x 250 ml cans) high vitamin: = Tropical Blast,   = Electric Lemon Blast, = Wild Berry Blast
XS - the first exclusively sugar-free "energy drink" brand sold globally.*
Source: Euromonitor International Limited.
hyperlink

6. Key facts: Nutrition
Soft drink containing caffeine, B-vitamins, taurine and sweetener. Tropical Flavour.
XS Power Drink
Tropical Blast
Per 250 ml can
Energy value
18 kJ / 5 kcal
Niacin (vitamin B3)
48 mg (300% RDA)
Pantothenic acid (vitamin B5)
15 mg (250% RDA)
Vitamin B6
4.2 mg (300% RDA)
Vitamin B12
7.5 µg (300% RDA)
Caffeine
80 mg
Sweetener: XS contains artificial sweetener “acesulfame-K and sucralose”. With both sweeteners we have positive experience.
Caffeine: 1 can of XS contains 80 mg of caffeine. This equals approx. 1-2 espresso shots.
Taurine: Taurine is an amino acid and is an essential part of every energy/power drink on the market.
Ingredients: Tropical Blast
Water, carbon dioxide, glucuronolactone, taurine (0.2%), acid (citric acid), natural flavour, caffeine, inositol, niacin (vitamin B3), pantothenic acid (vitamin B5), vitamin B6, vitamin B12, panax ginseng extract, acai berry juice, sweeteners (acesulfame K,sucralose), preservatives (sodium benzoate, potassium sorbate), table salt, colours (riboflavins, anthocyanins)
NRV: Nutrient Reference Value

7. Key facts: Nutrition
Soft drink containing caffeine, B-vitamins, taurine and sweetener. Lemon Flavour.
NRV: Nutrient Reference Value
XS Power Drink
Electric Lemon Blast
Per 250 ml can
Energy value
40 kJ / 10 kcal
Niacin (vitamin B3)
48 mg (300% RDA)
Pantothenic acid (vitamin B5)
15 mg (250% RDA)
Vitamin B6
4.2 mg (300% RDA)
Vitamin B12
7.5 µg (300% RDA)
Caffeine
80 mg
Sweetener: XS contains artificial sweetener “acesulfame-K and sucralose”. With both sweeteners we have positive experience.
Caffeine: 1 can of XS contains 80 mg of caffeine. This equals approx. 1-2 espresso shots.
Taurine: Taurine is an amino acid and is an essential part of every energy/power drink on the market.
Ingredients: Electric Lemon Blast
Water, carbon dioxide, lemon juice concentrate, acid (citric acid), glucuronolactone, taurine (0.2%), natural lemon flavour, caffeine, inositol, niacin (vitamin B3), pantothenic acid (vitamin B5), vitamin B6, vitamin B12, panax ginseng extract, acai berry juice, sweeteners (acesulfame K,sucralose), preservatives (sodium benzoate, potassium sorbate), table salt, color (riboflavins)  

8. Key facts: Nutrition
Soft drink containing caffeine, B-vitamins, taurine and sweetener. Wild Berry Flavour.
NRV: Nutrient Reference Value
XS Power Drink
Wild Berry Blast
Per 250 ml can
Energy value
20 kJ / 5 kcal
Niacin (vitamin B3)
48 mg (300% RDA)
Pantothenic acid (vitamin B5)
15 mg (250% RDA)
Vitamin B6
4.2 mg (300% RDA)
Vitamin B12
7.5 µg (300% RDA)
Caffeine
80 mg
Sweetener: XS contains artificial sweetener “acesulfame-K and sucralose”. With both sweeteners we have positive experience as they are currently used within:
- NUTRILITE™ POSITRIM™ Protein-bars contain Maltitol and Acesulfam-K
- NUTRILITE FIT H2O™ contains Sucralose
Caffeine: 1 can of XS contains 80 mg of caffeine. This equals approx. 1-2 espresso shots.
Taurine: Taurine is an amino acid and is an essential part of every energy/power drink on the market.
Ingredients: Wild Berry Blast
water, carbon dioxide, blueberry juice concentrate, glucuronolactone, taurine (0.2%), acid (citric acid), caffeine, inositol, nicotinamide (vitamin B3), calcium d-pantothenate (vitamin B5), pyridoxine hydrochloride (vitamin B6), cyanocobalamin (vitamin B12), ginseng extract, acai berry concentrate, colour (anthocyanin), sweeteners (acesulfame K,sucralose), preservatives (sodium benzoate, potassium sorbate), natural flavourings.

9. Competition XS Power Drink versus competitors:
Contents per 100ml/ Products
Sugar
in g
Calories
In kcal
B-vitamins*
NRV in %
Sweetener XS
Tropical Blast
Electric Lemon Blast
Wild Berry Blast 2 4
Niacin (B3)
Pantothenic acid (B5)
Vitamin B 6
Vitamin B 12
120%
100%
Acesulfame K
Sucralose
Red Bull 11 45
Niacin (B3)
50%
33%
143%
80%
Red Bull Sugarfree 3
Aspartam
Source: Manufacturers‘ information on UK products, survey * Niacin = vitamin B3, pantothenic acid = vitamin B5
A Word document with data of more competitors will be available separately.
B-Vitamins: Niacin (vitamin B 3), pantothenic acid (vitamin B 5), vitamin B6 and B12 contribute to a normal energy-yielding metabolism and the reduction of tiredness.
A varied and balanced diet and healthy lifestyle are of general importance
XS Power Drink versus competitors:
All flavours of XS with “zero sugar” and low calories
Higher overall level of B-vitamins per 100 ml

10. Amway corporate site AMWAY CORPORATE SITE OFFERS YOU:
Detailed product information
Product order online
XS Merchandising order via partner store
Training videos available in the Business Skills section via Amway Academy.

11. XS HELPS YOU APPROACH THE YOUNG GENERATION
Main channel of communication is Facebook supported by Youtube for event & lifestyle videos
will be redirected to our homepage on Facebook
Facebook: invite your customers to experience the branded „XS Power Drink“ on facebook (only available in English). Features: you can become a fan, watch videos, buy XS via a Facebook link and also buy merchandising via a facebook link to the partner store.
Youtube: all videos of events will be posted on youtube as well as on facebook
Twitter: will not be used at the moment

12. PARTNER STORES: XS™ MERCHANDISE
SUPPORT YOUR SALES EFFORTS:
T-Shirts men and women
Hoodies
Cap
Business cards
Mini-flyer…
You can buy merchandising via a facebook link to the partner store.
Artwork always with „XS Power Drink“ (not Energy Drink due to legal regulations)
Stickers: approx. 7 x 11 cm
Cups: ca. 6 cm high, ø 6cm

13. Partner Stores: Event gear
How to make you credible:
Table Cover
Retractable Banner
You can buy merchandising via a facebook link to the partner store.

14. XS Power drink
GET READY TO BLAST INTO HIGH GEAR
WITH THE NEW XS POWER DRINK
Great taste flavoured with a herbal blend of Chinese Ginseng and acai berry
With ZERO sugar and very low calories
Caffeine, taurine and effective level of B-vitamins, help you get through hectic days

15. ZERO SUGAR GREAT TEASTING FLAVOURS
XS power drink
ZERO SUGAR GREAT TEASTING FLAVOURS
AND LOTS OF B - VITAMINS