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Attraction Development

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Presentation on theme: "Attraction Development"— Presentation transcript:

1 Attraction Development
Push Pull

2 Tourism Products Intangible vs Tangible

3 Types of Attractions Natural resources Permanent-built
For community—houses, squares, mosques For tourists—theme parks, consumption centers

4 Types of Attractions Events Mega—Olympics, world fair
Regional---dragon boat races Local---sport shows, performing arts Touring—grand prix, golf

5 Other attractions Medical Government Religious Historic
Ethnic/cultural Combinations Almost anything can be an attraction

6 Principles of Attraction Development
Inventory Assessment Quality Authenticity Uniqueness Activity expansion Drawing power

7 Attraction Mix Organic bunching Thematic appeal

8 Relationship of Development Type to Socio-cultural impact
Unplanned Thematic historic

9 Feasibility Analysis What products will be developed
Who makes up the market Where is the market located How large is the market Is the market likely to grow, shrink or stay the same

10 Location Analysis Transportation Land use and costs
Government regulations Infrastructure Safety, security and health services Suppliers Financial labor

11 Benefit/Cost Analysis
Revenues Costs Time frame Discount rate Present value calculations

12 Value of Public Attractions
Unit day Travel cost Hedonic pricing Contingent value


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