1. The Tourism Geography of Italy

2. Learning objectives 1.Explain the special appeal of Italy as a tourist destination. 2.Describe the major physical features of Italy and understand their importance for tourism. 3.Appreciate the nature of the demand for inbound, outbound and domestic tourism. 4.Outline the major features of tourism infrastructure, especially the differences between North and South Italy. 5.Appreciate the public sector organization of tourism in Italy. 6.Demonstrate a knowledge of the tourist regions, resorts, business centres and tourist attractions of Italy.

3. Italy: Introduction Long tourism history Grand Tour Many and diverse products Separated from Europe by Alps Apennines along spine Italian lifestyle, culture and cuisine

4. Italy: Demand Domestic Large market Outbound Increasing Inbound Fortunes varied

5. Italy: Supply Transport Road Rail Sea Air Accommodation 4 million beds Organisation National –Italian State Tourism Office Regional –20 local governments

6. Italy: Resources North –Central Alps –Western Alps –Eastern Alps –Italian Lakes –North Italian Plain Venice Milan Turin Verona Bologna Italian Riviera –Liguria Central Italy –Florence –Pisa –Rome

7. Italy: Resources South –Calabria –Campania Islands –Sicily –Sardinia