1. Crystal Reports Developer Advantage New, cost effective licensing option

2. © SAP 2008 / Page 2 1.Common challenges with report distribution licensing 2.Crystal Reports runtime redistribution 3.New Crystal Reports 2008 Developer Advantage 4.Pricing and availability 5.Qualifying questions 6.Sales opportunities Agenda

3. © SAP 2008 / Page 3 IT departments Share reporting with customers, partners, suppliers over the web. Report Redistribution Scenarios Small ISVs Add affordable, professional reporting in their commercial application VAR organizations Build custom apps for IT that embed reporting and are shared externally Customer Profile Business Challenge It is expensive – must buy one report design license ($495) for each application deployed  Embedding Crystal Reports in ISV applications becomes prohibitive, especially for low priced apps Cost of the final application is high – includes a designer license for each application deployed externally on behalf of their client Licensing cost is a barrier to deploying reporting applications externally

4. © SAP 2008 / Page 4 Crystal Reports 2008 Runtime Redistribution Thick Client Application Web Application Internal*External**Internal*External** Crystal Reports 2008  Crystal Reports for Eclipse 2.0  New Offer Changes to Web Application Redistribution for Crystal Reports 2008 only *Internal defined as usage by employees and contractors. **External defined as usage by anyone else. NEW 1 Copy of Crystal Reports 2008 per DeploymentTo be phased out OEM Contract Old ModelNew Model

5. © SAP 2008 / Page 5 Introducing Crystal Reports 2008 Developer Advantage For All Organizations Simple report deployment license Take your business reports beyond the firewall Easy to buy - no contracts or commitments No userids to administer or per-user charges For ISVs Gain pricing flexibility with a royalty-free license. Add reporting to applications at any price point Reduce development costs with single fixed price Transition your thick client apps to the web Deliver professional reporting in your web application Benefits of the Developer Advantage runtime license  A runtime license for Crystal Reports 2008 and Crystal Reports for Eclipse 2.0  One-time fee ($2,495) to enable royalty-free deployment of these runtime engines in any number of web applications  Share web application with the runtime engine with any number of external users  Intended for ISVs that want to embed the runtime engine in commercial web applications  Intended for any organization that wants to embed reporting in applications that are used externally

6. Crystal Reports 2008 Developer Advantage Cost savings for reporting deployment with web apps © SAP 2008 / Page 6 “For years we have worked with companies to extend their reporting to their external portals. Crystal Reports Developer Advantage now allows us to add the industry's leading reporting tool directly into our client’s web site for their external users. It empowers organizations to deliver data to customers, partners, or anyone that needs real time access to reports." Kevin McManus, McManus Software + Consulting “ Estimated unit sales: 50 units @ $6,000 / unit Licensing Cost: $495 x 50 = $24,750 With Developer Advantage: $2,495 Cost Savings: $22,255 ISV Organization Deploys 7 applications over the web Licensing cost:: $495 x 7 = $3,495 With Developer Advantage: $2,495 Cost Savings: $1,000 IT Department Anticipate 20 web-app deployment projects Licensing cost:: $495 x 20 = $9,900 With Developer Advantage: $2,495 Cost savings: $7,405 VAR Organization

7. Selling to IT departments in any size organization Do you need to share reporting with customers/partners over the web? Selling to VAR organizations Does your customer need to deploy reporting applications to external users? Selling to small ISV organizations Do you intend to embed reporting in your commercial application? Qualifying questions Recommended sales qualification process Step 1: If answer is YES, ask ‘What version of Crystal Reports do you use?’ Step 2: If answer is Crystal Report 2008 Crystal Reports 2008 Visual Advantage, or Crystal Reports for Eclipse 2.0 Step 3:Sell Crystal Reports 2008 Developer Advantage If customer is not interested in this licensing option, qualify their needs for other Crystal Reports solutions

8. Crystal Reports 2008 Pricing ORDER NOW! Pricing MSRP Crystal Reports 2008 $495 / €479 Crystal Reports 2008 Visual Advantage $995 / €849 Crystal Reports 2008 Developer Advantage $2,495 / €1,995

9. Crystal Reports 2008 Pricing and Availability Crystal Reports 2008 Upgrades good from any previous version Crystal Reports 2008 Developer Advantage Not software – paper license only Report designer not included For that version only No discounted upgrade prices – customer must re-buy at full price Software-as-a-service applications excluded – When a fee exchanges hands in exchange for application access – OEM license required in this case CONTACT YOUR RESELLER FOR MORE INFORMATION OR TO PLACE AN ORDER

10. © SAP 2008 / Page 10 Increase your order value with Crystal Reports 2008 Developer Advantage 1 1 Sell CR 2008 Developer Advantage to existing customers Target existing users of Crystal Reports 2008 and Crystal Reports 2008 Visual Advantage Sell CR 2008 Developer Advantage to existing customers Target existing users of Crystal Reports 2008 and Crystal Reports 2008 Visual Advantage 3 3 2 2 Promote Crystal Reports for Eclipse 2.0 and then upsell to Crystal Reports 2008 and Crystal Reports 2008 Developer Advantage Add Crystal Reports 2008 Developer Advantage to new deals Sell with Crystal Reports 2008, Crystal Reports 2008 Visual Advantage Add Crystal Reports 2008 Developer Advantage to new deals Sell with Crystal Reports 2008, Crystal Reports 2008 Visual Advantage Leverage the complete Crystal Reports portfolio for Developers

11. Frequently Asked Questions Q: Does the Crystal Reports Developer Advantage license apply to Crystal Reports XI and older versions? A:No. This license only applies to the Crystal Reports 2008 runtime engine. Q:Can customers purchase this license at an upgrade price? A:No. All customers may purchase this item at full price. Q:What is our maintenance and support policy? A:Because this is not software, maintenance and support are not available.

12. © SAP 2008 / Page 12 Thank you!