1. ADVERTISING APPEALS

2. Brand Loyalty
Brand Loyalty is an advertising technique that tries to convince a person that one brand is better than the rest.
Example: Chevy

3. False Image
False Image appeal is an advertising technique that tries to convince a person that (s)he will have a certain image if (s)he purchases a specific product or service.
Example: Gatorade

4. Bandwagon
Bandwagon appeal is an advertising technique that implies that everybody else is using a particular product or service.

5. Humor
Humor appeal is an advertising technique that contains a catchy slogan, jingle, or cartoon that gets attention.
Example:

6. Glittering Generality
Glittering generality appeal is an advertising technique that includes a claim that is exaggerated to appeal to an emotion.
Example: Chocolate
Example: “Drinking this water is like
sipping the 'crisp, luscious ocean”

7. Scientific Evidence
Scientific evidence appeal is an advertising technique that includes the results of surveys and laboratory tests.
Example: Cologate Total Toothpaste

8. Progress
Progress appeal is an advertising technique that emphasizes that a product or service is “new and improved.”
Example: Nissan

9. Testimonial
Testimonial appeal is an advertising technique that uses a spokesperson who names benefits of a specific product or service.
Example: Proactiv Commercials

10. Reward
Reward appeal is an advertising technique that offers a special prize, gift, or coupon when a product or service is purchased.
Example: Infomercials – “buy now and…..”

11. Sex
Sex appeal is an advertising technique that hints or says that a product or service will make a person sexy or attractive to a member or the opposite sex.
Example: Victoria Secret Commercials