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Five Rules for Marketing Stephanie Martin. A successful marketing campaign Stephanie Martin The right people.

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Presentation on theme: "Five Rules for Marketing Stephanie Martin. A successful marketing campaign Stephanie Martin The right people."— Presentation transcript:

1 Five Rules for Email Marketing Stephanie Martin

2 A successful email marketing campaign Stephanie Martin stephaniemartin.mktg@gmail.com The right people Open the email Read the content Respond

3 The right people Stephanie Martin stephaniemartin.mktg@gmail.com 1.Data The single most important factor in determining the success or your email marketing campaign

4 Open the email Stephanie Martin stephaniemartin.mktg@gmail.com 2.Subject line & Pre-header text Subject line: Include several elements to increase your chances of sparking interest Example: New edition of the Collins English Dictionary out now Special launch offer | Collins English Dictionary | Hangry, dumple, textonym, twerker…

5 Open the email Stephanie Martin stephaniemartin.mktg@gmail.com Pre-header text: The short summary text that follows the subject line when an email is viewed in the inbox Example – instead of purely functional: Can’t read this email properly – click here Share this newsletter online | Web version 22 April 2014 Include something more engaging – should work with the subject line: Subject line: Special launch offer | Collins English Dictionary | Hangry, dumple, textonym, twerker… Pre-header text: Save £15 on the brand new edition | View email online

6 Stephanie Martin stephaniemartin.mktg@gmail.com

7 Read the content Stephanie Martin stephaniemartin.mktg@gmail.com 3.Responsive ‘Mobile will account for up to 70% of email opens, depending on your target audience and product.’ eMailmonday – the Ultimate mobile email stats (2015) 4.Images Email content should never be a single image ‘67% of emails received have images turned off’ Jay Schwedelson, President-CEO, Worldata

8 Respond Stephanie Martin stephaniemartin.mktg@gmail.com 5.Call to action One single most important CTA expressed consistently Link by the end of first paragraph at the latest Write links that stand out and are easily scannable Example – instead of: As a special launch offer you can save £15 on the RRP if you order by 30 th November 2014 - simply click here. I would recommend: As a special launch offer you can save £15 on the RRP if your order by 30 th November 2014.

9 Stephanie Martin stephaniemartin.mktg@gmail.com The right people 1.Data Open the email 2.Subject line & Pre-header text Read the content 3.Responsive 4.Images Respond 5.Call to action Five Rules for Email Marketing

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