2. PRODUCT PRODUCT JEREMY MORGAN DIOGENESE RUSTEN

3. HISTORY HISTORY First produced in 1968 by Edmund Mcllhenny Passed on to family members until 2012 Everything is made from fresh picked peppers locally on Avery Island, Louisiana 165 countries packaged in 22 languages and dialects still package in same style bottles originally used in 1868 1 of 850 companies worldwide designated as suppliers for Queen Elizabeth Served on Air Force One US, British, and Canadian armed forces includes on MRE's NASA Space Shuttles, Skylab, & International Space Station Movies, Cartoons, & TV shows Currently a cousin Tony Simmons runs the company

4. STRENGTHS STRENGTHS Well known brand Worldwide 5 Star Amazon rating Variety of uses Co branding Consistent quality Traditions, family business Jar versus Can (storage)

5. Favoritism (family and friends) Lack of product variety awareness No large scale advertisements on new product Not much information online about the chili recipe specifically Limited local availability (obtain online) High in sodium Price No Meat (have to add) WEAKNESSES WEAKNESSES

6. OPPORTUNITIES OPPORTUNITIES Chili recipe in more stores Offer recipes that use the chili sauce specifically Cross advertise w/ tabasco cheese, chili bowl Grocer taste testing stations Advertise at Chili Contests Cooking Webinar on site (random products weekly)

7. THREATS Chili competitors Own company (so many products) Healthier choice campaigns Cooking shows Food establishments Grocery stores

8. RECOMMENDATIONS RECOMMENDATIONS Webinar show Cross Advertise product & dishware Gift Basket Recipes Could do all 3 in one Webinar Episode