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Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship.

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Presentation on theme: "Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship."— Presentation transcript:

1 Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship for the development of Mazovia

2  Adveture computer game for everybody  Virtual tour of Mazovia Region  Presentation of projects implemented from EU funds (Regional Operational Programme of Mazovia Voivodship 2007-2013)  New form of promotion EU fund  Education and entertainment in one  FUN Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

3  Beginnings  Before production/Production  Promotion Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

4  Presentation of Mazovia as an attractive place / region  Presentation of the projects implemented under the Regional Operational Programme for Mazovia Voivodship 2007-2013  Reaching the target group : +13  Unique and creative design  Computer games - an unique medium, popular in our target group Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

5  The greatest amount of:  various locations  type of locations  site of locations presenting in various stages Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

6  The main character :  Felicja - young resident of Mazovia  CAT ALBERT! – as we all know cats are cool  Cat - an attractive part of the game, not passive  Cat-in-time companion  The main antagonist - an evil, very cruel watchmaker Kristoffer Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

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8  Mission:  watch moves in time  Felicia grandfather's disappearance  Storyline:  a division into 12 chapters  adding new threads  Each section: new characters, new projects  Objectives of the characters and gameplay are not repeated  The expanded cast game - 30 new characters Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

9  Locationns/Sites shown in the game - previously visited by the designers  Images created from photographs of the site  Animations are designed to revive the locations in the game  created 18 different illustrations of 11 different locations Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

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11  Educational elements of the game-important, but…….. not intrusive, not discouraging players  Elements of educational- the choice of optional  Player is invited to get acquainted with the elements of education - do not force the player  Each location has its own educational description and photo gallery  available at any time in the game Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

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13  Internet the main tool for promoting  Internet service www.pogonwczasie.eu - the main source of informationwww.pogonwczasie.eu  Ads on: Gadu-Gadu communicator, Pykam.pl  Use social media to contact the players  Ads on Facebook, Google AdWords  Advertising on radio and press about the games  Posters advertising the game - distribution in schools and institutions Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

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16  Through the:  website - easy access to the game, clear and simple site, links to social networking sites  Radio: broadcasts on the radio - two radio stations Four radio and Planet FM  Social media: Facebook  Messaging gadu-Gadu, Pykam.pl  Press: Patronage Press service of computer games Adventure Zone: News, review, game walkthrough, Gamecorner, TVN Warszawa Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

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18  Competitions for players: additional incentive  Awards - sets of gadgets for time travelers – promoting gadgets Regional Operational Programme for Mazovia Voivodship 2007-2013 (in.eg.: compass, windcheater, cutleary set, multitool, water bottle, travel bag)  A large number of prizes for the players, radio listeners, readers of the press Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

19 Statistics counted from launch website from 31.08. 2011 (launch) to 24.11.2011:  7 627 visit website  20 906 reads pages  76,35% new visits  1 469 game downloads on the release date of September 16, 2011 Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

20 Thank you Dorota Obzejta-Żbikowska Mazovian Unit for Implementation of EU Programme Warsaw, Poland www.mazowia.eu d.obzejta@mazowia.eu Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

21 for the development of Mazovia


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