1. 1 EXPERT MEETING ON ICT AND TOURISM FOR DEVELOPMENT Geneva, Switzerland 30 Nov-2 Dec 2005 Session 4 E-Business Challenges presented by Al Karaki, CEO, Chameleon International

2. 2 What is E Business? An integrated electronic system that utilises primarily the Internet and Internet related technologies to improve the processes, productivity, performance and ultimately the profitability for a business or an organisation.

3. 3 E Business Applications Research, monitoring and evaluation Policy formulation Development and strategic planning Tourism Products and Services Inventory Marketing, Communications and CRM E Commerce

4. 4 E Business Components Database (usually centralised) Websites – Internet, intranet, extranet Content and graphics Research statistics and information E Commerce

5. 5 DATABASE The “heart” of any e business system Library or “repository” for all types of data formats including graphic, text and files Manages which modules receive which data via a Content Management System (CMS) Engine for processing research statistics Engine for E Commerce transactions

6. 6 RESEARCH Arrivals and Departure statistics Economic Impact and Socio Economic studies User trends, attitudes and market segmentation GDP contribution Employment Monitoring and Evaluation

7. 7 WEBSITE - INTRANET Policy Formulation Strategic Planning and Formulation Development Planning Internal staff policies and guidelines Communications Collaborative work and project management Scheduling

8. 8 WEBSITE - INTERNET Relevant and accurate content Graphical images Tourism product and services inventory Events Mailing lists and user communication CRM (Customer Relationship Management) E Commerce

9. 9 WEBSITE - EXTRANET Industry Liaison and Communications Channel Communications Suppliers to the Tourism Industry Package Formulation Training Programmes Trade Directory Regulations, compliance and grading

10. 10 E COMMERCE Processing transactional information Follow up and feedback into Research

11. 11 SUMMARY Conduct extensive research to formulate Policy Deciding and knowing what you want Identifying the right partners Buy-in from all stakeholders Building the system and a “wired” infrastructure Constant monitoring and evaluation – feedback to Research

12. 12 THANK YOU Al Karaki al@chameleonworld.com