1. Fashion Apparel & Accessories
Chapter 1

2. The Nature & Scope of the Industry
Fashion apparel and accessories is a multi-billion dollar industry
Fashion industry employs 1 million workers:
Women & Children’s ,000 employees
Men & Boys ,000 employees
Hat Workers  16,000 employees
Furs     ,000 employees
Other accessories  41,000 employees
Fashion apparel & accessories industry ranks 4th in manufacturing after steel, electronics and motor vehicles.

4. Apparel & Accessory producers now use licensing to enhance their products.
Licensing- an arrangement where a well-known designer permits another company to use his or her name on products.
Ex. Liz Claiborne, Ralph Lauren

5. Licensing increases customer awareness by offering a vast assortment of different merchandise at many price points.
 Before licensing, only the affluent could afford designer merchandise.

6. Fashion retailing continues to grow:
Chain Operations
Department stores
Direct Marketing (catalogs)
Home Shopping Networks: Bargain items to upscale

7. The Language of Fashion
STYLE -  the characteristics that distinguish one apparel or accessory from another.
Classic – a term used to describe a style that is always a fashion staple.
Collection – an expensive line

9. The Language of Fashion
Couturier- a French term used to describe male designers.  (only the most original creators are referred to as couturiers).
Couturiere- the female designer

10. The Language of Fashion
Haute couture (oat koo tour)-
high fashion
Pret-a-porter (pre tah portay) – ready to wear apparel

12. Pret-a- porter
Ready to wear
Possible to Afford

13. The Language of Fashion
Knock- off – a copy of a higher priced design
Custom Made – merchandise that is specifically tailored to fit a customer’s measurements.

16. The Language of Fashion
Resource – a term that is used by retailers to describe the manufacturers or wholesalers from whom they purchase.

17. The Language of Fashion
Fashion Cycle – the stages through which fashion passes from introduction to decline.
Trend – the direction in which fashion is moving

18. The Fashion Cycle Introduction Stage – highest price point
Growth Stage – Copies are made: knockoffs, line for line copies, adaptations.
Maturity Stage – greatest sales volume, retailers and manufacturers need the ability to determine when the popularity will decrease.
Decline Stage – drastic price reductions

19. The Language of Fashion
Hot item (Ford)- a best selling item that is reordered again and again.
Trunk Show – a method of showing a collection of apparel by designers in stores.

20. The Language of Fashion
Showroom – the place which vendors show their lines of merchandise to prospective buyers.
Seventh Ave. – the entire garment center of New York.

21. Price point – a specific price at which a line is offered for sale.
Off-price – a price that is lower than the original wholesale price.

22. Jobber- a term that is synonymous with wholesaler.
Off-shore production –when a manufacturer creates a line in one country and has it produced in another.
They do not offer anything to the "public“; jobbers do not sell to consumers and they only sell within the industry. A jobber is similar to a wholesaler. They purchase product from company "A" and then sell the product to company "B".

23. Due to increasing production expenses, many Seventh Avenue manufacturers are producing in less expensive cities.

24. Hong Kong produces much merchandise for designers such as Giorgio Armani and Calvin Klein due to lower wages and expert tailoring.

25. Market Week- the period of time when the store buyers come to the wholesale markets to place their orders for the next season.
Mercedes-Benz Fashion Week New York
Thu Feb 12, Thu Feb 19, 2015
Lincoln Center
New York, NY
MBfashionweek.com

26. The World’s Fashion Capitals
New York City
Paris
Milan
London
Tokyo
Hong Kong

27. Chambre Syndicale de la Coutre Parisienne.
The greatest designers are members of the best known fashion trade association called the
Chambre Syndicale de la Coutre Parisienne.
Design made-to-order for private clients, with one or more fittings.
Have a workshop (atelier) in Paris that employs at least fifteen staff members full-time.
Must have twenty, full-time technical people in at least one workshop (atelier).
Every season, present a collection of at least fifty original designs to the public, both day and evening garments, in January and July of each year

28. Classifications
The women’s apparel market offers a great number of size ranges to accommodate the many different types of female figures.

29. Women’s Wear size ranges:
Misses
Juniors
Petites
Women’s
Half Sizes
Tall Sizes

30. Men’s Wear size ranges:
Regular
Short/Long
Extra Long
Portly
Stout
Extra Large

31. Children’s Wear Size Ranges: Infants Toddlers Children’s Girls’/ Boys’
Preteen
Youth
0-24 months
2T -5T
5-14

32. Apparel & Accessories of the 20th Century
Part 2

33. 1900’s- Formal wear
Floor- length, waist-fitted dresses
Large hats with feathers and bows, gloves, laced up boots
Children’s wardrobes mimicked those of their parents.

34. 1910’s
straighter, simpler lines
hobble skirts, smaller hats, handbags, parasols

35. 1920’s
Shorter dresses, (new flapper look)
long torso silhouette, long chains
shorter hair, cloches- close fitting hats, multi-layered fringes.

36. 1930’s
bias cut gowns
heavily padded shouldered suits

37. 1940’s
War time restrictions:
nylon used for parachute production, straight & simple silhouettes
End of war: Dior’s New Look-
full skirted longer skirts.

38. full skirts over petticoats poodle skirts
Strapless dresses
pedal pushes
full skirts over petticoats
poodle skirts
Chanel’s introduction of the chemise – a dress silhouette that is tubular, is straight lined and void of a waistline.

39. 1960’s
Beatles “mod” look
go-go boots
miniskirts by designer Mary Quant
pillbox hats
bold geometric shapes.

40. 1970’s
pants – flares, minis, hot pants, denim
high platform shoes
Calvin Klein (designer jeans)
Leisure suits for men

41. 1980’s
Pouf dresses popularized by LaCroix
designer labels
warm-up suits, sneakers
business suits for working women
faux pearl necklaces

42. 1990’s
individuality
varying skirt lengths, flares, platform shoes