1. Presented by David Riddle All pictures were taken at the distillery or from JackDaniels.com

2. Lynchburg, TN MTSU

3. History 1866 – Founded by Jasper Newton “Jack” Daniel 1907 – Jack Daniel gave his distillery to his nephew Lem Motlow 1947 – Lem Motlow passed the distillery to his children 1956 – Sold to Brown Forman Beverage Worldwide, Inc. 1960 Label was trademarked

4. Jack Daniel

5. Production Stopped 1910 – Tennessee prohibition – Established distilleries in Birmingham, Alabama and St. Louis, Missouri 1920 – U.S. prohibition 1933 – U.S. prohibition repealed 1938 – Tennessee prohibition repealed 1942 – World War II U.S. banned manufacture of whiskey 1946 – manufacture of whiskey resumed 1947 – Jack Daniel’s production resumed

6. Master Distillers Jack Daniel Jess MotlowLem Tolley Jess GambleFrank Bobo Jeff Arnett Jimmy Bedford

8. How Its Made

17. The Barrel

20. Barrelhouse

21. Maturation

22. Recognition Although the unique taste of Jack Daniel’s had long been characterized as a Tennessee Whiskey, it had throughout its life been officially listed by the U.S. Treasury Department as a bourbon, which classed it with Kentucky’s noted whiskey. In 1944, Lem Motlow finally achieved the recognition sought for many years in Lynchburg. The United States Government issued a report to the company that stated: "Your charcoal mellowing process produces characteristics unknown to bourbons, ryes, and other whiskeys and thus Jack Daniels is officially designated as a Tennessee Whiskey.“ –tennesseehistory.com Also differentiated by NAFTA

23. Products

24. Questions?