1. Social Media Case Study Washington Capitals

2. Social Media Sites Facebook Facebook.com/WashingtonCapitals  Main Facebook page of the Washington Capitals  Provides news, photos, contests and special offers. http://facebook.com/CapsSlapshot\  Official Facebook page of Capitals mascot Slapshot.  Similar to main Facebook with a focus on the mascots events  Special focus on community youth events. http://facebook.com/CapsRedRockers  Official Facebook of the Capitals cheerleaders.  Higher focus on pictures and videos of cheerleaders and their practices. Twitter  @WashCaps – Get your official Caps updates. Click Here for a list of Game Night Hashtags.Click Here for a list of Game Night Hashtags.  @CapsMedia – The Caps media relations department touches base with the media covering the Capitals. (Must be approved to follow.)  @CapsCR - Tweets about players in the community, our community & charitable programs.  @CapsSlapshot – News, updates and events surrounding the Capitals mascot, Slapshot.  @CapsGameEnt – News and updates regarding game entertainment and CRL. Let us know what you think of the show and game night entertainment.  @ScarletCaps – News from the Scarlet Caps blog and Club Scarlet.  @CapsYouthHockey – News and events about the Capitals youth hockey related programs.  @CapitalsIntern – Behind the scenes look at being an intern for the Capitals.

3. Other Social Media Sites… @WaltonCaps – Radio voice of the Capitals John Walton tweets about life with the Caps. Google+ - http://washingtoncaps.com/plus ________________________________________ Location-based Social Networks Caps on Foursquare, check in at Kettler Capitals Iceplex and the Verizon Center. Capitals on Foursquare Meetup.com http://www.meetup.com/washingtoncaps/ ________________________________________ Business Related LinkedIn - Discus the Caps and hockey with other fans on this professionals-oriented social network. The Washingotn Capitals LinkedIn Group ________________________________________ Music Listen to music, play music and discuss the Caps in the Capitals Rock Turntable.fm room. Turntable.fm/capitals_rock ________________________________________ Discussion Boards Talk about Caps Hockey with other Capitals fans.