1. From Bullets to Blood: A Case Study Military Technology and its impact on Civilian Life

2. Pre World War I: What did women use for sanitary products? newspaper rags wool Sea Sponge Birdseye cloth knit pad

3. The Before Prior to the First World War, there were few commercially made feminine hygiene products, certainly not disposable Women made their own sanitary napkins out of materials available to them at home Few domestic or medical manuals had information about the best materials or designs for sanitary napkins Knowledge of materials and folding designs was an oral culture, passed from older females to younger females in the family

4. The Turning Point World War I 1914-1918 Was supposed to “be over by Christmas” Advances in military weapons, particularly the machine gun, caused casualties on a scale previously unknown Bandages were made from 100% cotton— expensive to make and couldn’t keep up with demand

5. Kimberly-Clark Paper mill company started in 1872 in Wisconsin Developed a more absorbent substitute for cotton, called Cellucotton, from wood pulp Made bandages cheap enough to throw away

6. Crafty Nurses ! American nurses in France begin to use the cellucotton bandages as disposable sanitary napkins

7. The After: Cellucotton Products Company Subsidiary set up by Kimberly-Clark for the manufacturing of Kotex (from [K]otten-like texture) because they didn’t want to “ruin (the company’s) good reputation” by bringing menstruation to a public forum 1920

8. I don’t get it… K-C had trouble selling product Couldn’t get magazines to take their advertising Women were reluctant to buy product because it meant asking a (most likely male) clerk for a box even though K-C invented the word Kotex so women would not have to say “sanitary napkin”

9. Your Assignment Pick a partner you can work with Come up with a print advertisement and marketing strategy for Kotex Assignment is due: (insert date here) Will be presented to class