1. Introduction to the North Central Region County Food Systems Profiles Online Portal W ELCOME ! P LEASE TAKE A MOMENT TO WRITE IN THE CHAT BOX W HAT COUNTY AND STATE ARE YOU FROM ? W HAT IS THE MOST CRITICAL FOOD SYSTEMS ISSUE IN YOUR AREA ? Some slides adapted from Laura Brown and Colette Hershey “Wisconsin Food Systems Indicators” 2012, Laura Brown and Steve Deller Presentation for the CNRED Symposium November 2012, and Matt Kures WEDA Conference, Sept 13, 2011

2. Introduction to the North Central Region County Food Systems Profiles Online Portal Laura Brown Center for Community Economic Development University of Wisconsin – Extension, Cooperative Extension Anna Haines Center for Land Use Education University of Wisconsin – Stevens Point February 11, 2013 (Monday) 1:00 PM – Eastern Time http://connect.msu.edu/ncrcrd

3. http://www.foodsystems.wisc.edu/

4. Introduction to the North Central Region County Food Systems Profiles Online Portal I.Project background and implementation II.Using and referencing secondary data sources III.A tour through the portal, county profiles maps, discussion guide, and resources IV.Uses and next steps

5.  Identify food systems programming occurring in Wisconsin  Identify common curriculum or other resource needs.  282 responses, (70 state specialists and 208 educators) All 72 counties represented. Response rate 24% UW- Extension Colleague Survey- 2011 Resource Needs (open ended responses) Specialist support - fact sheets, research base, data, evaluation, age appropriate materials, professional development Systematic coordinated approach (program leadership support) Opportunities for sharing information/networking and communication Financial support Information on business and economic development, entrepreneurship (materials for youth audiences) Staff and staff time dedicated to this work Food safety information

6. Community Food Systems Team Currently 129 members on the Community Food System Team which cuts across all four of the Program Areas

7. fyi.uwex.edu/cfsi

8. Our educational programming must be based on a solid scholarly foundation… Creative, intellectual work Reviewed by the scholar’s peers who affirm its value Added to our intellectual history through its communication Valued by those for whom it was intended

9. Why a comprehensive data portal? no existing comprehensive data tool to support holistic planning around food systems data for community planning baseline data for evaluation opportunity to bridge a research focused effort and Extension programming – i.e. documenting links between local foods & rural economic growth

10. Intended Outcomes and/or Research Objectives Develop and publish an online food systems profile tool using existing secondary data sources: Help county educators and community leaders understand local/regional food systems in a systematic way Understand how key indicators are changing over time. Identify opportunities for growth or expansion in regional food systems through the use of food and agricultural industry cluster analysis.

11. Center for Community & Economic Development- Laura Brown UW-Madison Department of Agriculture & Applied Economics – Steve Deller Center for Land Use Education - Anna Haines Applied Population Laboratory- Dan Veroff and Jim Beaudoin UW Publications- Abby Thunker Advisory Committee Illinois: Margaret Larsen, Debroah Cavanaugh Grant, Kathie Brown, Wisconsin: Dan Veroff, Colette Hershey, Judi Bartlett, Carrie Edgar, Steve Deller, Anna Haines, Laura Paine, Michelle Miller Iowa: Nadia Andersen, Teresa Weimerslage Michigan: Katherine Hale Ohio: Brian Raison, Minnesota: Greg Schweser, Kathie Draeger Nebraska: Elaine Cranford Food Systems Profiles Project Partners University of Wisconsin-Extension County Partners Pilot counties

12. -Define the question -Learn as much as you can about it -Identify goals and challenges -What questions will others have about this? -What information do we need to answer the question? -Who will use this information? How will they use it? When is it needed? How will we do it? -Explore the data -What is the story is the data telling us? -Create ways to understand the data “Planning and Program Evaluation Worksheet.” University of Wisconsin-Extension Cooperative Extension Program Development & Evaluation UW-Extension http://www.uwex.edu/ces/pdande Before we measure anything..

13. Data are the Ingredients – Effective Use Requires Transformation to Information, Presentation and Knowledge (c) 2011 Epic. graphic

14. Using Economic and Demographic Data Uses: Stimulate discussion; Affirm or challenge current perceptions; Identify local strengths and weaknesses; Recognize and prepare for change. Considerations: Looking for patterns, not a single answer; More concerned with trends than precision; Focus more attention on comparing figures rather than ranking them.

15. http://www.ers.usda.gov/data-products/food-environment-atlas/go-to-the- atlas.aspx/

17. http://www.foodsystems.wisc.edu/

20. Profile Indicators Chosen based on discussions with advisory committee, data available at the county level Food Access Food Assistance Health Local and Direct Markets Processing and Distribution Production Agriculture

22. http://www.foodsystems.wisc.edu/ Maps

23. In addition to the factsheet for each county in the North Central region, a set of maps, one for each indicator, is also provided. The idea is to help think about “clusters”. Hot spot analysis

24. In addition to the factsheet for each county in the North Central region, a set of maps, one for each indicator, is also provided. The idea is to help think about “clusters”.

25. ..and provide a way of starting to think through connections between various aspects of the food system. Public health and agricultural production?

26. Discussion Guide

27. What does this data say about your county’s: Food Access? Food Assistance? Health? Local and Direct Markets? Processing and Distribution? Production Agriculture? What surprised you about your profile? Are there relationships between indicators in your profile? How is your county similar or different from the region? What has changed over time in your county? What has stayed the same? What areas of the food system are most developed in your county? Why? What don’t you know about you food system based on this profile? How might you find this information? What groups, organizations, programs, or departments support the aspects of your food system that are developed or underdeveloped? Who should be involved in the food system that isn’t already? How will you use this information? Who else might use it?

28. http://www.foodsystems.wisc.edu/ Resources

30. http://www.foodsystems.wisc.edu/ Definitions/Sources

32. Agricultural Production & Public Health & Nutrition Points of Inquiry Are there connections between farm labor and poverty issues including living wage? Are there connections between race, ethnicity of farm labor & poverty issues? Can direct market consumption meet our nutritional needs? What are implications for agricultural production? What are the environmental health implications of agricultural production (water quality, air quality, natural resources) What role does Wisconsin’s commodity production play in the health of Wisconsin residents (use of commodity crops in production of processed goods?) Where are there policies in conflict between these areas? (local, state federal) Where are they aligned?

33. Best Practices- What we’ve learned so far Review data before sharing with partners Put the tool in context using maps, discussions Consider your audience Consider starting with two specific indicators i.e. “Are there connections between agricultural production and health issues?”

34. Limitations - Next steps Limited to available secondary data Not comprehensive No intermediated sales or processing/distribution Easier to make connections with images versus tables. Consider infographs? Defining local foods – a challenge MUST be supplemented with local wisdom AND more research How do we begin to evaluate the impacts of local food systems work? (economic, social, health, etc)

35. How might you use this tool? How could it be more useful?

36. THANK YOU! Anna Haines Center for Land Use Education University of Wisconsin – Stevens Point Laura Brown Community Development Specialist Center for Community Economic Development University of Wisconsin-Extension, Cooperative Extension