1. TBCTA Advocacy Toolkit: Assessing and Meeting Needs

2. Assignment Overview

3. CONFIDENTIAL What we set out to do:  Develop a TBCTA Advocacy Toolkit that:  consolidates current advocacy tools and products with the approaches of the Stop TB Strategy to create a comprehensive, easy-to-understand advocacy kit for national TB program managers and their staff  pushes information and knowledge out to those who can best use it in advocacy activity to increase political commitment for DOTS

4. CONFIDENTIAL What we’ve accomplished Determined advocacy needs and preferences of target audiences: Assessed penetration of advocacy material among: NTP managers Country reps WHO regional reps and staff WHO country staff Partners Determined marketing trends and preferences Informed toolkit and communications strategy Garnered support and buy in from end users Phase 1 Gap Assessment 4

5. CONFIDENTIAL What we’ve accomplished (cont’d) Conceptualized and designed an online content management that houses advocacy publications, tools, and templates, as well as meets the needs of target audiences: centralized organized user-friendly updatable Unveiled Beta site to garner increased interest and feedback Refine, launch and market the toolkit Further engage target audiences to co-develop toolkit (e.g., Advisory Board) Design, test and launch (March) Ongoing communications and training Phase 2 Toolkit Development Phase 3 Completion and Launch 5 UNDER WAY

6. Key Findings and Tactics

7. CONFIDENTIAL Clear needs emerged from the gap assessment  Clear, coordinated, centralized information sharing  Thematic-based approaches  Customization and interconnectivity  Improved dissemination of resources  Varied formats 7

8. CONFIDENTIAL Clear, coordinated, centralized information sharing Online content management system housing all TB-control documents, tools and templates Clear, concise executive summaries of publications Coordinated, consistent marketing and communications plan Thematic-based approaches Online toolkit organized by key topic areas of interest and use Search function (e.g., Google-powered search) Customization and interconnectivity Ability to “create your own” tool Amazon.com or iTunes style suggestion tool 8 How the toolkit addresses these needs…

9. CONFIDENTIAL How the toolkit addresses these needs… Improved dissemination of resources Site registration and email alerts about new or updated publications Homepage featuring recently added or updated publications and tools, as well as featured resources to be rotated Varied formats Website registration and email alerts about new or updated publications Resource preferences that can be saved and stored online or downloaded onto computers or CD-ROMs 9

10. Sample Advocacy Situations

11. CONFIDENTIAL  What is my evidence?  Enter key search terms “Stop TB Strategy” and “Disease burden”  Publications and chapters found using the “Search” function will show up here  What are my key components?  View relevant sections of the Stop TB Strategy  The program will allow you to select and copy relevant section to your Advocacy Toolkit  Where can I find other relevant or supporting documents?  Improving TB Drug Management  Public-Private Mix  On the side bar of the detail page, you will see a list of relevant documents to the publications that you can search and add to your Advocacy Toolkit Scenario 1: Fact sheet 11 I need to promote the STOP TB Strategy to my Minister of Health. Where should I start?

12. CONFIDENTIAL  What is my evidence?  Enter key search terms “Budgeting “ and “Finance”  Publications and chapters found using the “Search” function will show up here  What are my key components?  View relevant sections of the Budgeting Tool  The program will allow you to select and copy relevant section to your Advocacy Toolkit  Where can I find other relevant or supporting documents?  WHO Budgeting Tool  ACSM: A Guide  On the side bar of the detail page, you will see a list of relevant documents to the publications that you can search and add to your Advocacy Toolkit Scenario 2: Subject-specific information I need to design an annual program budget. Where do I go to find information?

13. APPENDIX: Gap Assessment: Results

14. Survey tool overview Developed survey to: Assess awareness Determine utility Understand needs Obtain recommendations Conducted one-on-one interviews Directly informed final toolkit 18 tools User feedback 14

15. Most recognized tools The ToolsAwareness (N=25) What they are saying… Human Resource Development through TB Control International Standards of Care Improving the Diagnosis and Treatment of Smear- Negative Pulmonary TB A Guide to Monitoring and Evaluation for Collaborative TB/HIV Activities 60% 92% 80% 92% “It has a great layout and is presented well.” “This tool presents steps that are easy to follow.” “It is particularly helpful because it is evidence- based.” “This is a nice booklet that gives basic principles.” 15

16. CONFIDENTIAL But awareness does not equal utility 16 Note: Achieving Functional HIV/AIDS Services (2002), Practical Guide to Succ. Advocacy (2007) and Management and Org. Sustainability Tool (2004) were not included in the graph above, as they each had negligible values (under 5)

17. Stated attributes of utilized materials 17

18. Coordinated, centralized information sharing “As it stands, dissemination of these documents are ad hoc and uncoordinated. I would like to see one site or location where I can get all of the documents.” - Hassan Sadiq, NTP Manager, Pakistan Online website housing all TB-control documents Coordinated, consistent marketing and communications plan Clear, concise executive summaries of publications Key Takeaways “A comprehensive source would be great, where each publication includes a short executive summary.” - Dr Keiko Inaba, WHO/S. Sudan 18

19. Online website organized by topic areas Search function (e.g. Google- powered search) Thematic-based approaches “I am thinking that arranging these documents based around themes would be very useful so we can find the documents that are relevant to a given topic and to our daily work.” - Dr. Jeremiah Chakaya, Chief Research Officer, Center for Respiratory Diseases Research and former NTP Manager, Kenya Key Takeaways How would you like materials to be organized? 19 Note: N= 25

20. Customization and interconnectivity “It would be great to have a tool that gives guidance on how all of these tools are supposed to work together.” - Felix Martin Salaniponi, Director, National TB Programme Secretariat, Malawi Amazon.com or iTunes style suggestion tool Ability to “create your own” tool Key Takeaways “I would like to have a system where people can self-select the documents they feel are relevant.” - Dr. Mtanios Saade, National TB Programme Manager, Lebanon “A good, useful toolkit would build around topic areas so we can see how various documents are supposed to interact with and compliment each other.” - Dr. Wilfred Nkhoma, Regional Focal Point, WHO/AFRO, Malawi 20

21. Improved dissemination of resources “An email alert would be good to advertise when new publications are out. We don't always have time to check what is new, so we aren't aware when new publications are published.” -Dr. Michael Nico Vonaitis, WHO Manila Officer for TB Control, Philippines Website registration and email alerts about new or updated publications Homepage featuring recently added or updated publications Key Takeaways 11 other respondents agreed 21

22. Varied formats “This tool needs to be created according to the target audience involved. Online and CD-ROM formats are fine, but we would need to print the documents for our staff regardless.” - Dr. P.K. Mitra, Regional Medical Coordinator, India Online toolkit with PDFs that can: Viewed online Downloaded Printed Mailed (as hard copies or CD-ROM) Key Takeaways 22 Note: N= 25

23. TBCTA Advocacy Toolkit: Assessing and Meeting Needs