1. Precision Geocoding through Quality Addresses Address Quality for Location Intelligence

2. Flight path: Decision Making Reality Estimate

3. LI Data Quality Accurate results need accurate data Not all data is created equal 15% irrecoverable, 30% fails the precision test 27.3% 22.7% 15.5% 15.6%

4. Improving Data Eliminate data that does not measure up to standards Verify and/or correct the available data How to recognize erroneous data? How to avoid false positives or negatives? How to minimize data waste?

5. Data Verification & Correction Recognizing erroneous data starts with: Validating every record An extensive reference database Fixing erroneous data Again, work entry by entry Requires knowledge of the correct format and value of the data This can be done by hand, or automated How critical is it to correct the data?

6. LI doesn’t make small mistakes Location data and analysis improve business functions in multiple ways

7. LI and Retail Shopping centers rely on analytics to: Reach the target audience Optimize distribution and supply logistics Analyze local trends and customize marketing campaigns Create localized merchandizing for customers Example

8. LI and Real Estate Real estate benefits from: Accurate zoning Integration between multiple data sources Accounting for external features such as roads, adjacent neighborhoods, and shops Avoiding potential disaster areas (floods, tornado lanes) Example

9. Flight path After standardization & verification Before standardization & verification

10. GIS and Insurance Insurance companies use analytics to: Determine property values Assess risk based on topographical factors Identify affected zones for health insurance Determine hazardous zones globally Plan and implement disaster recovery efforts Example

11. Flood risk 9,766 geocode to rooftop 5,330 geocode to region 5,096 no geocode 16,552 geocode to rooftop 2,699 geocode to region 941 no geocode Before standardization/verification After standardization/verification Source: http://www.environment-agency.gov.uk/ Basemap: Bing

12. GIS and Healthcare Hospitals, relief centers, and government agencies benefit from: Faster epidemic targeting Accurate patient record keeping Identifying trouble areas by cross-referencing patient data Tracking foreign infection carriers by address Example

13. Outbreak zone After standardization & verification Before standardization & verification

14. Loqate provides a range of tools and features to improve GIS applications Address Verify Address Geocode Address Powersearch Transliteration

15. Address Verify Robust verification in 240+ countries: Normalize address input Verify the addresses that are valid Correct the invalid addresses Assign a validity and completeness score to each address Improve the accuracy of Location Intelligence by correcting and validating addresses

16. 1. Parse2. Match3. Format 4142 Bahia Blanca Villa Devoto C1419BAL PREMISE THOROUGHFARE DEPENDENT LOCALITY LOCALITY ADMINISTRATIVE AREA POSTAL CODE 4142 Bahia Blanca Villa Devoto BUENOS AIRES AUTÓNOMAS CIUDAD DE BUENOS AIRES C1419BAL Verify any address worldwide… Bahia Blanca 4142 Villa Devoto C1419BAL ARG Bahia Blanca 4142 Villa Devoto C1419BAL BUENOS AIRES Argentina

17. Address Geocode High quality worldwide geocoding provides: Premise, Thoroughfare, Locality and Administrative area accuracy levels Point, Interpolated, and Averaged levels of verification We provide the most accurate result along with its degree of accuracy Location reference data that matches valid addresses to point-level geo-coordinates

18. Better accuracy – Address Verify and Address Geocode together Unverified address data Bahia Blanca 4142 Villa Devoto C1419BAL ARG Loqate Verified & Geocoded

19. GeoDistance: the radius of the circle This field holds the radius of accuracy in meters, giving an indication of the likely maximum distance between the given geocode and the physical location.

20. Address Powersearch Instantaneous auto-complete in 30 countries: Provide valid input to LI applications Return geocodes for addresses automatically Power user-facing applications Capture address data quickly and accurately for geocoding

21. Example

22. Transliteration Convert between Latin and 8 native character scripts Distinct from translation Make use of addresses collected from different countries Expand the borders of your analysis beyond North America and Western Europe

23. 200433 上海市上海市杨浦区黄兴路1729 1729 HuangXingLu Yangpuqu 200433 Shanghai [HANS] [LATN]

24. Benefits of Loqate Increased data utilization Improve the accuracy of the used data Keep your data up-to-date Loqate reference data is upgraded regularly, with new data added at every release Benefit from internationally certified data US, Canada, Australia, Japan, and more to come

25. Functional Architecture COUNTRY C++ PARSE MATCH FORMAT QUERY INDEX ModulesComponentsOn-premise VERIFY GEOCODE POWER SEARCH REST SOAP ATOM Cloud

26. More information www.loqate.com/gis

27. loqate.com | everythinglocation.com | lqt.me 999 BAKER WAY STE 320 SAN MATEO CA 94404-1566 LCDKV1061614