1. Typeface Graphic Communications Mr. Brown

2. Typeface Measurements Point 1 point =.0138 inches 72 points in every inch 12 point font =.167 inch 1/6

3. 20/20 Vision 20/20 = 20 point font at 20 feet

4. Typeface Measurements Pica 1 pica =.167 inches 6 picas in every inch 12 point font = 1 pica

5. Typeface Vocabulary Stem Top to Bottom of letter –Body Height Usually measured in points

7. Typeface Vocabulary Body Height Straight downward stroke –Letter Stroke BL

8. Typeface Vocabulary Letter Stroke Thickness of letter –Letter Stroke B B –May vary by fonts and bold

10. Typeface Vocabulary Serif Finish off stroke T A Z Example Fonts –Times Roman, Palatino

11. Typeface Vocabulary Sans Serif NO finish off strokes T A Z Example Fonts –Arial, Comic Sans

13. Font Categories Old Roman Fancy composition – Formal –Wedding Invitations Hard to read –Not used for books or easy eye flow Letters composed of many strokes

14. Font Categories (Old Roman cont.) Example: Solanco Golden Mules Old English Text A ship in port is safe but that's not what ships are for --- sail out --> --to see and do new things. --Grace Hopper

15. Font Categories Roman Also known as serif Text used in books and long publications Eye flows the best over these fonts. Semi Formal font

16. Font Categories (Roman cont.) Example Times Roman – Graphic Com. Behold the turtle. He only makes progress when he sticks his neck out. --James Bryant Conant, Past President of Harvard University

18. Font Categories Sans Serif Letter Without serifs Used in short publications Used to break up Roman –Used in captions of pictures. Eye moves over font fast –But will make the eye tired Non-formal font

19. Font Categories (sans serif cont.) Example: Comic Sans – Scooby Doo Until you have found something worth dying for, you haven’t found anything worth living for

20. Font Categories Script Simulating handwriting Hard to read Used for special effects

21. Font Categories (script cont.) Example: Lucida Handwriting –Dear Diary "Advice is what we ask for when we already know the answer but wish we didn't." Erica Jong

23. Font Categories Novelty Everything else Creative Expresses mood Grab attention

24. Font Categories (novelty cont.) Example: Chiller – Goosebumps "What you have is His Gift to you. What you do with what you have is your Gift to Him.“ – Chinese Proverb

25. Printers Resolution: Density of printed image DPI – Dots Per Inch Higher dpi more detail the image Good quality resolution 150dpi

26. Printers Dot Matrix: Printed in series of dots. Usually 72 dpi or less Not good detail

28. Printers Ink Jet: Printed with wet ink Usually printed in tri-color –Red, Blue, Yellow - Black Dpi between 75dpi and 150dpi Mostly found in home or small business

29. Printers Laser: Printed with toner Usually printed in one color – black Newer color models are becoming common –Prints in 4 colors Cyan, Magenta, Yellow, Black Dpi 150 dpi or greater Mostly found in business