1. Welcome to PRSSA Meeting 2

2. What is PRSSA? The Public Relations Student Society of America is the foremost organization for students interested in public relations and communications. We seek to advance the public relations profession by nurturing generations of future professionals.

3. PRSSA Facts/Benefits:  PRSSA is made up of more than 10,000 students and advisers organized into 300 plus chapters in the US and 1 in Argentina  Headquartered in NYC  Expand your network with National and Regional Conferences, and use of the PRSSA Internship Center  Apply for PRSSA Scholarships

4. What is PR? Public Relations, as defined by PRSA: Functions to help an organization and its publics adapt mutually to each other.” As a management function it includes anticipating, analyzing, and interpreting public opinion; counseling management; developing programs that inform public understanding; planning and implementing an organizations efforts to influence or change public policy

5. This includes …

6. Areas of PR  Tourism  Healthcare  Non-Profit  Technology  Ethics  Politics  Media relations  Special events  Wine & Spirits  Consumer electronics  Fashion  Beauty  Health  Household Products  Entertainment  Lifestyle  Food & Beverage  Toys/Games  Hospitality  Pet care

7. Agency Vs. Corporate Agency  Variety of clients  Fast-paced  More opportunity to learn media relations and other new skills  Colleagues with a variety of backgrounds  Need to manage time and prioritize well Corporate ( In-house )  More focus of a specific goal  Usually one client or product at a time  With a wide range of skills, and experience, agency experience allows a corporate PR professional to be more successful

8. Popular Public Relations Firms  Hunter PR  Ketchum  Edelman  Porter Novelli  Ruder Finn  HILL+KNOWLTON  Coyne PR  Industry Publicity (boutique)  Think PR (boutique)  Mission PR (boutique)  MWW  5W  M BOOTH

9. Top New York PR Firms http://www.odwyerpr.com/pr_firm_ rankings/newyork.htm

10. Positions in PR Agency  Junior Account Executive/Account Coordinator  Account Executive  Senior Account Executive  Senior Account Supervisor  Vice President  Partner Corporate  Public Relations Specialist  Media Relations Specialist  Ethics Officer/Specialist  Vice President of Public Relations

11. Public Relations Salary Info http://www.prsa.org/jobcenter/car eer_resources/resource_type/tools_ tactics/salary_information/salaries_ pr/

12. “Current Events” in PR The below sites are some of the best for the most up-to-date news in PR - Public Relations Tactics -The Public Relations Strategist -PR Journal -PR Newser -Platform Online Magazine - Ragan’s