1. Types of Questions

2. Type of Questions l Unstructured l Structured

3. Structured Questions Dichotomous

4. Dichotomous ____Yes ____No MaleFemale

5. Nominal

6. Nominal Occupational Class: 1 = Truck driver 2 = Lawyer 3 = etc.

7. Structured Questions Ordinal

8. Ordinal Rank the candidates in order of preference from best to worst... ___ Bob Dole ___ Bill Clinton ___ Newt Gingrich ___ Al Gore

9. Structured Questions Interval

10. Interval Likert Response Scale 12345 stronglydisagreeneutralagreestrongly disagreeagree

11. Structured Questions Interval Semantic Differential verysome-neithersome-very muchwhatwhatmuch interestingboring simplecomplex uncaringcaring usefuluseless etc.

12. Structured Questions Interval Guttman (Cumulative) Scale ___Are you willing to permit immigrants to live in your country? ___Are you willing to permit immigrants to live in your community? ___Are you willing to permit immigrants to live in your neighborhood? ___Would you be willing to have an immigrant live next door to you? ___Would you let your child marry an immigrant?

13. Filter or Contingency Questions Have you ever smoked marijuana? yesno

14. Filter or Contingency Questions Have you ever smoked marijuana? yesno If yes, about how many times have you smoked marijuana? once 2 to 5 times 6 to 10 times 11 to 20 times more than 20 times

15. Filter or Contingency Questions l Try to avoid having more than three levels (two jumps) for any question. l If only two levels, use graphic to jump (for example, arrow and box). l If possible, jump to a new page.