1. Demand Management Measures Independent Technical Panel November 19, 2014 Association of Professional Landscape Designers California Chapter (APLD CA) Amelia B. Lima, President

2. APLD CA  Association of Professional Landscape Designers ( APLD), California Chapter.  Established in 1989, APLD is an international organization dedicated to promoting the highest professional standards for landscape designers, with an emphasis, in California, on residential landscape design.  Current membership: Approximately 400 professionals throughout CA, comprising about 1/3 of total national membership, and an estimated 5% of the total CA landscape design professionals.  4 Districts – SF Bay/Penninsula Area, Sacramento, Greater Los Angeles, and San Diego.  President of the CA Chapter leads a board of 15 including committee chairs, and representative leaders of each of the districts  More than 25 sponsors support APLD CA’s advocacy effort to keep landscape design legal in CA.

3. APLD’s Approach To Water Conservation  Promote the watershed approach to landscape design through partnerships, education, and outreach.  Plant Right Partnership – APLD agrees to train members, all commit to excluding invasive plants in our garden designs, garden shows, and promotion.  Pacific Horticulture Partnership – APLD agrees to co-produce educational programs.  Surfrider Ocean Friendly Gardens, Bay Friendly, River Friendly Partnerships – APLD members and districts support programs and adhere to the sustainable landscape guidelines from these organizations  APLD Districts have agreements with water agencies throughout CA to provide garden coaching.  APLD has provided specialized seminars and training in partnership with water and storm water agencies on MWELO (2010) and other Watershed Efficiency topics including plant/soil/water relationships, water budgeting, and drip irrigation.

4. The Spirit of WELO For Every Property  APLD advocates for applying the principles of MWELO (water budgets) to all properties, regardless of size or land use, for new homes, as well as retrofits.  We have conducted a leadership meeting around designing with the CA “New Normal of holistic and sustainable landscape practices.  Each APLD district has conducted at least one membership training on the watershed approach for landscape evaluation, design, and performance assessment.

5. Successes In Achieving Landscape Water Conservation Goals and Objectives?  APLD CA has been able to attract members with a wide range of experience, professional certifications, and other expertise to work with the many homeowners that need to make changes to their landscapes.  APLD members have worked with thousands of CA homeowners to help them apply for for turf removal and other landscape related rebates, and replace lawn with CA Friendly landscaping.  Landscape designers are involved with companies that do outreach and education to the general public through garden coaching.  Many of our members teach at local colleges, universities and provide homeowner training for water agencies, environmental non-profits and other conservation-minded organizations.  One of our more active members employs landscape designers that have provided outreach on water conservation to more than 5,000 people last year alone.

6. Current Challenges to Achieve Conservation Goals and Objectives  APLD believes that water conservation will only gain traction with regular people if it is part of a holistic system; in order to achieve landscape water conservation, we need to use a whole-systems approach, and this may be at cross-purposes with a” water conservation at all cost” message.  Water conservation is often framed as a short-term issue; APLD CA believes water conservation, as part of a holistic system, is along term landscaping ethos, and needs to be marketed as such.  APLD members educate the public on the importance of soil, rain water harvesting, plant selection, and the use of mulch and compost, not just irrigation efficiency, and adherence to this approach has given our members the most important measure of success – recognition in the marketplace (work).  California Chapter has been leading the National organization to develop changes to the membership rules and qualifications. Staring in 2015, criteria for demonstrating competency including testing, education and CEUs will begin to be phased in.

7. Anticipated Challenges to Achieve Conservation Goals and Objectives  Resistance by experienced design professionals to learn and practice the “New Normal” of landscape design  General industry lack of understanding about new science in the plant-soil- water relationship, and the critical role of soil security in water conservation.  Baseline standards for sustainable landscapes using the watershed approach have not been implemented throughout CA; MWELO has not gone far enough.  Several regional groups implementing MWELO actively have excluded Landscape Designers from the certifying process, and therefore have limited the public’s access to design expertise (Riverside county, San Diego county for example)  Under the current Landscape Architecture Practice Act, California consumers have had their choices limited for which professionals they may employ legally to create complete landscape plans and provide on-site project management.  More enforcement and one-on-one coaching will be needed to bring high water users into compliance with water conservation objectives.

8. Conservation Practices We Recommend to the ITP  Turf removal rebates (especially those funded with State funds) should enforce installation of multi- benefit retrofits in order to quality for the rebate, creating long-term solutions. For example, residential landscapes could be required to use at least 20% locally native plant material, redirect downspouts into the landscaped areas, and exclude any invasive plant material. No rebates should be provided to landscapes that do not retain rain water.  Incentives should be developed for returning organic material to soils in urban landscapes. At least 3” of compost and organic mulch should be encouraged on all open soil. No rebates should be awarded to landscapes without organic mulch.  Incentives and education should be developed for reduction of irrigated areas so long as a multi- benefit retrofit has been installed.  Artificial turf should be excluded from rebates because of its heat island effect, and long term degradation of soil and habitat.  A program should be funded that supports municipalities in the removal of turf in all parkways and medians, accompanied by the planting of trees/rain gardens and cutting of curbs to provide passive watering.  Citizen scientists help enforce fines for dry weather run off on private and public properties – enlist Goldhirsh Foundation  Fund more aggressive and transparent public outreach and education programs that encourage a watershed approach and include one-on-one coaching.  Create state-wide standards that are more aggressive in landscape water budgeting (outright including rainwater offset) and grading for rainwater capture than MWELO. Specifically permit Landscape Designers to certify and submit designs that are within the standards.