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EXPENDABLES 3 PROMOTIONAL RECAP 8/4 – 8/10/2014 PROMOTION INCLUDED:  8/4 – 8/10 : 15x (:15) Recorded promos per station directing listeners to the contest.

Published byJulianna Eaton Modified over 8 years ago

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Presentation on theme: "EXPENDABLES 3 PROMOTIONAL RECAP 8/4 – 8/10/2014 PROMOTION INCLUDED:  8/4 – 8/10 : 15x (:15) Recorded promos per station directing listeners to the contest."— Presentation transcript:

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2 EXPENDABLES 3 PROMOTIONAL RECAP 8/4 – 8/10/2014

3 PROMOTION INCLUDED:  8/4 – 8/10 : 15x (:15) Recorded promos per station directing listeners to the contest pages  Custom online contest pages on KDGE.com & KEGL.com  8/4 – 8/7 : 15x (:15) Recorded promos aired on 97.1 The Eagle promoting the EX3 remote at Gas Monkey Bar & Gril  Featured Event on kegl.com  On-site 97.1 The Eagle (KEGL) provided: Banners, Station vehicle, table, music, games and prizes!  Listeners registered to win #EX3 prize packs that included EX3 swag & 4-pack of reserved passes to the advance screening while at the event!  Social Media : 1x post on KEGL Instagram of the BEST #EX3 Impression  Total Promotional Value = KDGE $10,000 & KEGL $24,500 August 4 th – August 8 th 2014, 97.1 The Eagle (KEGL-FM) & 102.1 The Edge (KDGE-FM) hosted online contests for listeners to register to win “Expendables 3” prize packs which included a 4-pack of passes to see the advance screening on August 14 th ! On August 7 th, 97.1 The Eagle hosted an on- site remote for EX3 at the Gas Monkey Bar & Grill in Dallas from 7p-9p. While on-site the Eagle street team hosted “Expendables Impressionables” where listeners had to give their best impression of an Expendables character to win a EX3 prize pack & a $50 gift card to Gas Monkey! LIONS GATE FILMS’ “EXPENDABLES 3” AND CLEAR CHANNEL MEDIA & ENTERTAINMENT Promotion Recap

4 KDGE & KEGL ON-AIR MENTIONS : WEB CONTEST PROMOTIONAL SPOTS : 15 CONTEST PROMO 97.1 THE EAGLE & EXPENDABLES 3 SPOTS : 15 CONTEST PROMO 102.1 THE EDGE & EXPENDABLES 3 SPOTS

5 ONLINE CONTEST ON KEGL “WIN” PAGE WEB MENTION

6 ONLINE CONTEST ON KDGE “WIN” PAGE WEB MENTION

7 KEGL 8/7 REMOTE SPOTS & COPY POINTS SPOTS & COPY POINTS THE EXPENDABLES ARE BACK IN THE MOST PERSONAL BATTLE YET! JOIN NINETY SEVEN ONE THE EAGLE AT THE GAS MONKEY BAR & GRILL THIS THURSDAY FROM 7 TO 9 FOR YOUR CHANCE TO WIN AN EXPENDABLES 3 PRIZE PACK AND A $50 GAS MONKEY GIFT CARD! EXPENDABLES 3 IS OUT IN THEATERS AUGUST 15 TH VISIT K-E-G-L DOT COM FOR DETAILS. TODAY 97.1 The Eagle & EXPENDABLES 3 SPOTS TOMORROW THURSDAY

8 FEATURED EVENT ON KEGL WEB PAGE WEB MENTION

9 8/7 #EX3 & GAS MONKEY BAR & GRILL REMOTE PHOTOS

10 FEATURED VIDEO ON KEGL INSTAGRAM PAGE Watch the video HEREHERE WEB MENTION

11 THANK YOU!

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