1. By: Leanna Tamburello
Rhetorical Analysis
ENC 1101

2. Purpose:
To raise and support breast cancer awareness.

3. Keith Grant-Davie
“When we study history, our first question may be ‘what happened?’ but the more important question, the question whose answer offers hope of learning for the future as well as understanding the past, is ‘why did it happen?’”

4. Precedence…
When??
Purpose??
The original ‘Rosie The Riveter’ was a poster made in 1942 during World War 2.
To encourage American Women to join the work force and produce war supplies…to attract women to jobs that were traditionally occupied by men
(Rosie’s Employment Badge)
Exigence??
Women are not only beautiful but STRONG, women can do anything, especially when men say they can’t...
Context??
Patriotic colors
Movement of muscle to show strength
Bold white text
Rolled up sleeves and bandana for “down and dirty”
Obviously, a female to emphasize feminism.

5. “The often complex interaction of these multiple rhetors and audiences should be considered. What follows, then, are definitions and discussions of the four constituents I see in rhetorical situations: exigence, rhetors, audiences, and constraints.”
-Grant-Davie

6. Context Rosie The Riveter
Saying “we” instead of “you” gives sense of unity.
Pink is the main color of the ad because that is what color the breast cancer ribbon is. It’s also very feminine.
Gives hope and faith for those and their families fighting cancer.
‘We Can Cure It!’ is bolded, and in white, when the rest of the poster is in pink, which adds emphasis to the purpose.
Pink breast cancer awareness ribbon on collar
She has a very stern and serious face. Her eyebrow is raised which leads us to think “this is serious!”
Rolled up sleeves:to show willingness to get a little messy and take whatever life throws at her.
Showing her ‘muscle’ to symbolize strength and power.

7. What Is Exigence All About?
“…in my scheme I propose that this question be the second of three that [one should] ask, respectively, what the discourse is about, why it is needed, and what it should accomplish.”
-Grant-Davie

8. Exigence
women are strong, hence the showing of the muscle in the picture, and that women can be strong enough to beat breast cancer and cure it. 

9. Achievement of Rhetorical Objectives
“A discourse may have primary and secondary audiences, audiences that are present and those that have yet to form, audiences that act collaboratively or as individuals, audiences about whom the rhetor knows little or audiences that only exist in the rhetor’s mind.”
-Grant-Davie

10. Audience
Primary: women who have breast cancer and provides motivation that women are strong and can beat anything.
Secondary: Anyone and everyone! To raise awareness of the situation and makes sure that other people contribute to the awareness and give motivation to those battling it.
People of all ages, everyone is affected by cancer no matter how old, whether you or someone you know or even do not know, is battling it. 

11. “Working either for or against the rhetor’s objectives.”
Constraints
“All factors in the situation, aside from the rhetor and the audience, that may lead the audience to be either more or less sympathetic to the discourse, and that may therefore influence the rhetor’s response to the situation.”
“Working either for or against the rhetor’s objectives.”
-Grant-Davie

12. Positive Constraints
Fighting breast cancer is one of the hardest experiences a woman could go through. A positive constraint could be other’s seeing there is hope and that having a positive attitude is the key to a successful recovery. Which this photo shows.
Some people need the extra boost and need to remember, they are strong, and that CAN make it and are NOT alone.

13. Hope, Faith, and Positive Energy
(Positive Constraint)

14. Negative Constraints
The biggest negative constraint against this poster would be if a someone is anti-feminist. Today our society can treat women so harshly and not believe they can be so superior and fight.
Also, some people may be upset that there is a woman on the poster, when both men and women can get breast cancer.
Not only for the breast cancer poster, but also the original, a negative constraint could be that Rosie is white.

15. Anti-Feminism
(Negative Constraint)
How our society treats women…

16. -Unknown

17. Ethos…
People tend to read and listen to ads that catch their attention, or if it is a remake of an old ad, they may have respect for it. The historic patriotic ad was huge for women back in the day and today I am sure many women have respect for it and would give it a second look. Then, due to the trust people have towards the history of the original, ‘We Can Cure It’ will give people hope for the future of breast cancer awareness. 

18. Pathos…
This situation is something that definitely emotionally affects people in a huge way. It is very hopeful, and persuading to people because of its history and its exigence. 
The fact that the logo says “We Can Do It!” as opposed to “You Can Do It!” shows pathos in the audience because the women feel like they aren’t alone. They feel like they are part of something greater than themselves. It incites a feeling of unity because they believe that there are strong women in their midst who will guide and help them through these hardships.
Reading “We Can Cure It” can emotionally help someone through their tuff battle.

19. Logos…
Women who are happier and have a better, more positive mind-set while fighting breast cancer have a higher percentage rate of surviving than those who feel depressed and sad.
People with hopeful mindsets and helpful families have a higher % of fighting!

20. This poster has become famous all over the world in many ways…it’s precedence has influenced many lives…

21. Can Rosie effectively get her point across to the audience with the tough girl attitude, pink outfit, breast cancer awareness ribbons and most importantly, rhetorical appeal???

22. Grant-Davie, Keith. "Rhetorical Situations and Their Constituents
Grant-Davie, Keith. "Rhetorical Situations and Their Constituents." Rhetoric Review. (1997): Print.
Carroll, Laura. "Backpacks vs. Briefcases: Steps toward Rhetorical Analysis." Parlor Press. (2010): n.p. Print.
Haas, Christina, and Linda Flower. "Rhetorical Reading   Strategies and the Construction of Meaning.” College Composition and Communication. (1988): Print.