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Dynamic Capabilities and Strategic Management

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1 Dynamic Capabilities and Strategic Management
David J. Teece; Gary Pisano; Amy Shuen Strategic Management Journal, 1997 BADM545, Fall 3012; Prepared by: Hyunsun Kim

2 Motivation Fundamental Question in Strategy Environmental Conditions
How do firms achieve and sustain competitive advantage? Sources of wealth creation and capture by firms Environmental Conditions Schumpeterian world of innovation-based competition, price/performance rivalry, increasing returns, and the ‘creative destruction’ of existing competences Research Question How and why certain firms build competitive advantage in regimes of rapid change?

3 Theoretical Background
Approaches on the Sources of Competitive Advantages Market Position Advantages Competitive forces approach (Porter, 1980) Emphasis on industry structure; five industry level forces Strategic conflict approach (e.g., Shapiro, 1989) Game theoretic model, analyzing competitive interaction between rival firms, and market environment; strategic moves Firm-level Efficiency Advantages Resource-based perspective(Penrose, 1959) emphasizes firm-specific resources leading to lower costs or higher quality products Dynamic capabilities Competitive forces approach (Porter, 1980) : emphasizes the actions a firm can take to create defensible positions against competitive forces. five industry- level forces-entry barriers, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry among industry incumbents-determine the inherent profit potential of an industry or subsegment of an industry Strategic conflict approach (e.g., Shapiro, 1989) : focus on product market imperfections, entry deterrence, and strategic interaction. resource-based perspective(Penrose, 1959): emphasizes firm-specific capabilities and assets and the existence of isolating mechanisms as the fundamental determinants of firm performance

4 Dynamic Capabilities Approach
An efficiency-based approach firm-specific capabilities that can be sources of advantage, and to explain how combinations of competences and resources can be developed, deployed, and protected. Elements management capabilities, and difficult- to-imitate combinations of organizational, functional and technological skills, New dimensions to strategic research the management of R&D; product and process development; technology transfer; intellectual property; manufacturing; human resources; and organizational learning.

5 Dynamic Capabilities Definition: the firm’s ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environments Emphasis: an organization’s ability to achieve new and innovative forms of competitive advantage Why Firm-Level Capabilities? Capabilities/competence cannot be readily assembled through markets many distinctive elements of internal organization cannot be replicated in the market, or just through formal contracts Other Terminologies Factors of Production : ‘undifferentiated’ inputs; property rights usually well defined Resources : firm-specific assets that are difficult to imitate Organizational routines/competences : Core competences : competences that define a firm’s fundamental business Products Final goods and services produced, utilizing the firm’s competences

6 Processes, Positions, Paths
Processes: the way things are done in the firm (i.e., routines*, patterns of current practice and learning) Position: current specific endowments of technology, intellectual property, complementary assets, customer base, and its external relations with suppliers and complementors Paths: the strategic alternatives available to the firm, path dependencies *routines: patterns of interactions that represent successful solutions to particular problems

7 Processes Organizational and Managerial Processes
Coordination/integration: static Rationality or coherence to processes and systems => requirements from radical or architectural innovation might mismatch with the incumbents’ existing organizational processes Learning: dynamic Social and collective processes => potentials for inter-organizational learning, through collaborations and partnerships Reconfiguration: transformational Change is costly for organizations => ability to scan the environment and flexibility becomes important (e.g., decentralization; local autonomy)

8 Positions = specific assets
Technological assets: know-how. Might be protected. Complementary assets: i.e., prior commercialization activities Financial assets: the firm’s cash position Reputational assets: an intangible asset in the market Structural assets: degree of hierarchy, governance Institutional assets: regulatory systems and public policies Market (structural) assets: product market position Organizational boundaries: degree of integration

9 Paths Path dependencies
“history” (the firm’s investments and repertoire of routines) matters May “lock-in” on inferior technologies Technological opportunities Prior R&D activity confines the feasible opportunities for the firm Managerial perceptions are conditioned by the firm’s past experiences

10 Replicability and Imitability
Replication transferring or redeploying competences Enables market expansions (geographical and product) Foundations for learning and improvement Imitation replication performed by a competitor Possible barrier: intellectual property rights

11 Paradigms of Strategy


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