3. Business Profile −Alten designs is a full-service graphic design firm that specializes in the design of print and web media −We also provide marketing consultation services that help to raise public awareness about a client’s products and or services −Alten Designs is a service provider organized as a Limited Liability Company

4. Description of Services −Ultimately, Alten Designs will provide businesses with custom designs and marketing solutions that help them to excel −Alten Designs provides clients with low, flat rates that aren’t based on the number of design revisions −All of our services are guaranteed to satisfy clients or their money back

5. Personal Qualifications −A passion and skill for designing −No matter the time constraint, we can complete urgent tasks −An understanding of the Principles of Economics −The ability to cope under highly stressful conditions −Knowledge from Marketing, Accounting, General Business, and Entrepreneurship classes

6. Services Print & Marketing Services Advertisements Book Design & Layout Brand Development Brochure Design Business Cards Calendars Catalogs Corporate Identity Direct Mail Envelopes Flyer Design Greeting Cards Illustration Invitations Letterhead Logos Magazines Packaging Photo Restoration Posters Signs Stationary T -Shirts

7. Services Web Services Content Management Copywriting E-Books Email Newsletters Flash Animation Web Design Website Banners Website Maintenance Website Templates

8. Market Analysis −An estimated 8 billion dollars is spent on graphic design services annually −About 16,000 graphic design firms exist in the US −We’ve found that about 62% of Connecticut businesses lack professionally designed graphics −Of the 22,659,000 businesses in the US, we found that 14,048,580 would need graphic design services

9. Target Market −Our target market consists of all profitable small businesses that lack the professional graphics and marketing necessary to reach wider audiences −Because of staff limitations, we select only the clients that are accustomed to success

10. Price Comparison of Competition CompanyQualityGeneral PricingWeakness Logo Design Guru Good “Superior Package” - Logo, Stationary, Brochure, & Website $1499 Lack of customer centralization Grantastic Designs Fair Logo - $399, Website - $85/hr, Stationary and Brochure - $85/hr Low quality designs Excellent A typically priced Alten Designs package which includes a logo, brochure, website, and stationary costs only $600

11. Competitive Advantage Our services are based on low, flat rates whereas other companies’ are based solely on hourly rates Our design and marketing solutions address ultimate client needs without charging additional fees

12. Marketing Plan Price: Pricing is dependent on the type and complexity of the job Place: All designs will be distributed electronically Product: Quality graphic design and marketing consultation services with full money back guarantees Promotion: Continued on next slide

13. Marketing Plan (con’t) Promotion MethodDescriptionTarget CustomersCost Online Google AdwordsSmall Businesses $400.00 Mail Direct MailResidential Customers $100.00 Phone Book Yellow BookResidential Customers $100.00 Discounts CouponsSmall Business $400.00 Total Monthly Advertisement Costs $1000.00

14. Cost of Labor Definition of One Unit: One Print or Web Design Cost of Sale per Unit Labor Costs – 60% of saleHours: VARIESTotal Cost: VARIES EXAMPLE JOB Design of Simple Website$300.00Kevin: 35% Design of logo & stationary$200.00Tim: 65% TOTAL$500.00$500.00 x.60 = $300 Kevin’s Share: 300 x.35 = $105.00Tim’s Share: 300 x.65 = $195.00 TOTAL CONTRACTOR SHARE: $300TOTAL RETAINED EARNINGS: $200.00

15. Average Monthly Fixed Costs Advertisement$1000.00 Dedicated Web Hosting (Aplus.net)$330.00 Phone (Skype)$10.00 Miscellaneous Expenses$200.00 Total Monthly Fixed Costs$1540.00

16. Alten Design’s Projected Monthly Revenue ProductPriceUnits SoldSales Print MediaVARIES25$2500.00 Marketing MediaVARIES9$1400.00 Web MediaVARIES5$1700.00 Marketing ConsultationsVARIES3$400.00 Website Hosting20.0011$250.00 Total Monthly Revenue Projection$6250.00

17. Monthly Design Sales Projections

18. Projected Yearly Income Statement Total Sales Print Media$30,000.00 60% Contractor Payments $45,000.00 Marketing Media$16,800.00Fixed Costs$18,480.00 Web Media$20,400.00 Unforeseen$2,000.00 Marketing Consultation$4,800.00Profit Before Taxes$9,520.00 Web Hosting$3,000.00Estimated Taxes$2,380.00 TOTAL SALES$75,000 2% Philanthropy$142.80 Net Profit$6,997.20

19. Startup Investment Business Registration$60.00 Company Trademark$275.00 Lawyer Fees$1,500.00 QuickBooks Software$159.95 Marketing Materials$200.00 Adobe Upgrade$1000.00 Total Start-up Investment$3194.95

20. Financing Strategy Personal Savings$1,200.00 Teresa Davis$1,200.00 Venture Capital$2,567.95 Total Start-up Investment$4967.95

21. Return On Investment Net Profit$6,997.20 Start-up Costs$4,967.95 Return on Investment140% For every $1 Invested$1.40 earned

22. Return On Sales Net Profit$6,997.20 Sales Revenue $75,000 Return on Sales10% For every $1 of sales 0.10 earned

23. Business & Educational Goals Business: −Publish a series of graphic design books −Obtain a facility and expand our creative design team to ten by May 2010 Educational: −Gain admissions into New York University −Graduate with degrees in Finance & Law

24. Time Management Plan Alten Designs20 Hours Student’s Stance5 Hours School Hours60 Hours Free-Time Hours15 Hours 100 Hours

25. Philanthropy Plan −Reduced rates for schools and nonprofit organizations −50 free design projects per year for nonprofit organizations and charities −Contribution of 2% of yearly proceeds to the development of green technologies −We will make all of our contributions public knowledge through online campaigning

26. Mission Statement & Closing Remarks Our mission is to provide small businesses with custom designs and marketing solutions that help them to excel in the competitive marketplace. Thank you for your time!