2. Persuasive Writing. The art of convincing?

3. Can you convince me to…..

6. Copyright 2007 www.englishteaching.co.uk Persuasive Techniques match the technique to the definition 1. Cluster of three 2. Alliteration 3. Forceful phrases 4. Personal pronouns 5. Fi g urative Language 6. Anecdotes 7. Emotive Language 8. Emotive pictures 9. Using facts and figures 10. Rhetorical Questions 11. Short sentences A. Using metaphors or similes to illustrate your point B. Gets your audience to stop and think C. Using words such as demand/urge/want D. Little stories to create sympathy E. Using words such as ‘you’, ‘we’, ‘us’ or ‘I’ F. Two or more words starting with the same letter G. Pictures used to create sympathy H. Three words or phrases to emphasize a point I. Using language to create sympathy. J. Using a professional opinion to back up facts and figures K. Questions that can not be answered

7. Emotive Language: Words that appeal to emotions can sway opinions and influence decisions. Emotive words are easy to detect because they give the reader an immediate emotional response. 0 Emotive words form the basis of persuasive language. Words that appeal to emotions can sway opinions and influence decisions. Emotive words are easy to detect because they give the reader an immediate emotional response. 0 Consider the following list of words: ‘warm’, ‘gentle’, fragrant’, ‘whisper’, ‘kiss’, ‘love’. These words are emotive because they make us feel something, in this case something good. They have certain connotations, the things readers associate with these words are all favorable.

8. Deconstruct: 1) Can you identify the emotive language used? 2) Is a positive or negative connotation associated with this ad?

9. Cluster of three: 0 “Cluster of three" or "power of three" is a persuasive technique in which the author uses three words to describe something. 0 EXAMPLE: book our holiday, it is cheap, easy and fun!

10. Alliteration: 0 Alliteration is the repetition of initial consonant sound in two or more neighboring words or syllables. 0 The purpose of alliteration is to create a consistent pattern that catches the mind's eye and focuses attention. 0 EXAMPLE: Lighter lunches from Logan’s Lounge

12. FORCEFUL PHRASES:

13. Personal Pronouns: 0 There are two types of personal pronouns: subject and object. 0 1) Subject Pronouns - I, You, He, She, It, They, We Subject pronouns replace the name of the subject in the sentence. Example: Mrs. Yen did not come to school yesterday. She had to go to the doctor. "Mrs. Yen" is the subject and "she" is the subject pronoun.Subject Pronouns 0 2) Object Pronouns - Me, You, Him, Her, It, Us, Them Object pronouns take the place of the object in the sentence (the noun that receives the action in a sentence). Example: After Colleen bought a bike, it got stolen within a week, "it" is the object pronoun used to replace "bike.“Object Pronouns 0 Personal Pronouns create a sense of belonging between the advertisement and the reader/viewer. The tone of the advertisements becomes enticing and the reader/viewer feels included.

14. Figurative Language: 0 What is Figurative Language? Whenever you describe something by comparing it with something else, you are using figurative language. Simile 0 A simile uses the words “like” or “as” to compare one object or idea with another to suggest they are alike. Example: busy as a bee Metaphor 0 The metaphor states a fact or draws a verbal picture by the use of comparison. A simile would say you are like something; a metaphor is more positive - it says you are something. Example: You are what you eat.

15. Anecdotes 0 An anecdote is a short and interesting story taken from a person's past experience - or that of someone they know or have heard about. 0 It is a simple fact of life that we enjoy hearing interesting stories. No one knows why, but we do. Certainly, we enjoy relating to and learning from stories - and we often can identify with the characters in them.

16. * Can you identify the anecdote? * What effect does it have on you as a reader? * Does the anecdote impact on the message of the ad?

17. Emotive language: 0 Emotive Language is defined as language used by the journalist reporting the story that describes elements of the issue or situation in an emotive manner, particularly language that dramatises or places extreme meanings on the items in which it is used. 0 Emotive Language is defined as language used by the journalist reporting the story that describes elements of the issue or situation in an emotive manner, particularly language that dramatises or places extreme meanings on the items in which it is used. The words used in such language should be recognisable as those words designed to elicit an emotional reaction from the viewer, and describe the “feelings” of an event, rather than the actual event itself. Examples include: “horrific” accidents, “heroic” actions, “furious” politicians, etc.

18. 0 Who is the target audience for this advertisement? Why? 0 This advertisement uses emotive language. Identify one example and explain why using emotive language is effective.

19. Rhetorical Question: 0 The rhetorical question is usually defined as any question asked for a purpose other than to obtain the information the question asks. 0 For example, "Why are you so stupid?" is likely to be a statement regarding one's opinion of the person addressed rather than a genuine request to know.

20. Facts and Figures 0 Statistics and objective factual information is used to prove the superiority of the product 0 Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

21. The PITCH! http://www.youtube.com/watch?v=_Vf7Og6eHlE http://www.youtube.com/watch?v=_Vf7Og6eHlE 0 In groups you are the imagine you are from advertising company's competing in ‘The Pitch’. 0 You will create an advertising poster pitching, Global Warming is good for Australia. 0 First of all you must identify a direction and message that you want to portray. 0 Secondly, you must identify what visual and language devices you wish to use to create your poster and present your message. 0 Thirdly, you must use at least THREE persuasive devices in your poster to persuade your audience, us 0 Be prepared to present.