1. Project Guidelines: A Booming Seniors’ Moment Fundamentals of Marketing Segmentation/ Targeting & Positioning

2. Premises  Approximately 10.1M ‘baby boomers’ were born in Canada between 1946-1964. They are rapidly transitioning into ‘seniors’  This large segment represents a large but very lucrative market opportunity for innovative companies who will target this segment and position their products/service to them  You are start up group of young entrepreneurs who see a definite business opportunity in identifying products or services that would be relevant to Baby Boomers as a target market.  You are seeking funding for your start up and will need to convince investors that your business concept is viable and can provide a good ROI

3. Instructions  Each team will consist of 5 members who make up your company ( come up with creative name for your company)  Possible verticals for which there might be relevant products & services targeted at BB might include:  Travel  Bio-medical products  In-home exercise equipment & general fitness  Food and beverage products  Automobiles  Other  Research the needed data in relation to your assigned product/service  Design the appropriate marketing strategy for your product/service  Present six (6) slides maximum to the class as per headings provided  Provide a hard copy of slides to Simi prior to your presentation  Submit a written report that details your product / service and how you will market it. Essentially, I am looking for a detailed go-to-market-plan  Presentation should run no longer than 20 minutes  Be prepared to defend your idea and answer questions  Class presentations – Weeks of Nov. and Dec

4. Instructions  You will present a total of 6 slides containing the following information:  Slide #1:Key metrics and data points about your Baby Boomer target market  Slide #2:A description of your product(s) or service(s)  Slide #3:Why it is relevant to your target market  Slide #4:How will you market your product(s) or service(s)  Slide #5Why will you be successful  Slide #6How much investment are you seeking and how will it be spent

5. Teams Product / ServiceTeam MembersPresentation Date

6. Teams Product / ServiceTeam MembersPresentation Date