1. Nike Reem AlKhori Sara AlAttiyah Sara Jalal

2. Bill Bowerman and Phil Knight founded Nike on January 25, 1964 as “Blue Ribbon Sports.” However, it didn’t officially become “Nike, Inc.,” until May 30, 1978.

4. Where was Nike’s first production site?

5. The first production site of Nike was in Japan. It began when Phillip Knights made a cold-call to Onitsuka Co. in Japan trying to convince the manufacturer of Tiger shoes to make him a distributor of the Tiger shoes in the US. But instead, when the first dozen shoes had arrived, Knights sent them to Bowerman, a track and field coach at the University of Oregon who previously attempted to establish a footwear but was ignored by the manufacturers, impressed, Bowerman offered Knight to become his partner and give his idea’s to Tiger.

9. What is the role of technology in Nike’s global expansion? Nike seize opportunities in both MEDC and LEDC regions to promote or advertise the brand by paying millions just to put up billboards, create ad’s on television with famous athletes wearing Nike and it grabbed people’s attention. The ‘Just Do It’ motto is found in every corner you turn. They update their latest advertisements on the latest technology so that people wouldn’t feel like it’s old, and would see it evolving with them. Nike teamed up with Apple to monitor a person running, jogging or even power walking and see their performance, which goes through a radio in the Nike shoe and links to iPods. They partner or make business deals with climate-friendly companies to give Nike a better image to the public.

17. Sweatshops are either factories or workshops where workers in LEDCs work under poor, unhealthy and unhygienic conditions to produce clothing.

18. The Nike World Head Office is located in One Bowerman Drive Beaverton, which is in the US.

19. Countries Nike is located in

20. Argentina

21. Australia

22. Austria

23. Belgium

24. Bermuda

25. Brazil

26. Canada

27. Chile

28. Croatia

29. Cyprus

30. Czech Republic

31. Denmark

32. Finland

33. France

34. Germany

35. Greece

36. Hong Kong

37. Hungary

38. Indonesia

39. India

40. Ireland

41. Israel

42. Italy

43. Japan

44. Korea

45. Lebanon

46. Macau

47. Malaysia

48. Mexico

49. New Zealand

50. The Netherlands

51. Norway

52. People’s Republic of China

53. Philippines

54. Poland

55. Portugal

56. Russia

57. Singapore

58. Slovakia

59. Slovenia

60. South Africa

61. Spain

62. Sri Lanka

63. Sweden

64. Switzerland

65. Taiwan

66. Thailand

67. Turkey

68. United Arab Emirates

69. United Kingdom

70. Qatar

71. Uruguay

72. Vietnam

73. The main sites in the world, which are currently manufacturing Nike products, are: Pakistan China Vietnam Indonesia Taiwan

79. – Mexico - $3 per day in U.S. Funds! – Bangladesh $0.13 per hour in U.S. Funds – China - $0.44 per hour in U.S. Funds – Costa Rica - $2.38 per hour in U.S. Funds – Dominican Republic - $1.62 per hour in U.S. Funds – El Salvador - $1.38 per hour in U.S. Funds – Haiti - $0.49 per hour in U.S. Funds – Honduras - $1.31 per hour in U.S. Funds – Indonesia - $0.34 per hour in U.S. Funds – Nicaragua - $0.76 per hour in U.S. Funds – Vietnam - $0.26 per hour in U.S. Funds

83. But recently, after Nike has grabbed attention from press, media, human rights committee’s they have enforced additional changes. Indonesian workers can now receive free health care, meals and increase in their wages.

84. Why do you believe this global brand has been successful while others have not? They use famous athletes, target younger audience and at that age people tend to want to buy anything and everything they want, especially if it’s a popular brand, they advertise their products on different websites that tend to catch the audience’s attention.

85. They tend to tell a story and focus on people’s emotions and social issues, such as handicapped and disabled people as well as other problems, and that is portrayed in their “Find Your Greatness” commercials. They focus majorly on football, which is the world’s most preferred sport, and for that they use some of the world’s best footballers.

86. Also, as technology has been increasing rapidly in the world, Nike didn’t let that go unnoticed. In fact, they always adopt the latest technology for their product and innovate new products. One of the things that make Nike successful, is the speed of the change of their products, as they’re constantly designing and creating new products.

87. Changing their products is not the only thing Nike has been successful at doing speedily as their speed at news reporting and advertising their newest products is quiet remarkable.

88. The Evolution of Nike 1964

89. 1972

90. 1974

91. 1979

92. 1982

93. 1987

94. 1996

95. 2000

96. 2005

97. 2006

98. 2008

99. 2011

100. 2012

101. Bibliography MLA format: "The Evolution of the Nike Shoe." Oprah.com. N.p., n.d. Web. 03 Oct. 2012.. "History & Heritage." NIKE, Inc. -. N.p., n.d. Web. 04 Oct. 2012.. "Nike, Inc. Company History and Information - Nike Repository." Nike, Inc. Company History and Information - Nike Repository. N.p., n.d. Web. 04 Oct. 2012.. "Nike.com." N.p., n.d. Web. 03 Oct. 2012.. "Our Portfolio of Brands." NIKE, Inc. -. N.p., n.d. Web. 04 Oct. 2012..