1. Is IP Centrex Right for Your Business?
Presented by:
Gene Chohon
Director of Marketing
Lucent Technologies

2. Business Challenge – Growth of VoIP
“We estimate that 21% of business voice traffic will travel over packet networks by 2005, and one in five residential calls will originate from or terminate on an IP device.”
-- J.P. Morgan Securities

3. What is the Driving Force Behind VoIP
What is the Driving Force Behind VoIP? …End Users Seeking Enhanced Value
Users want access to their communications services from anywhere:
Residential or Business
Home, office, on-the-go
Mobility isn’t just wireless anymore!
Via multiple access devices
PDA, PC, telephone, mobile phone
Without having separate accounts
Single sign-on
Common contacts
Access-aware information delivery…

4. Today’s Business Environment Centrex Market
Growth of traditional Centrex service has been stagnant
Revenues continue to decline
Many customers are moving to the PBX market
Next-generation service offerings are gaining market share
Pricing will stabilize as more features and functions are added
Centrex customers are moving to IP PBX
Customers want greater control over their voice services
Prices of premises solutions declining; functionality improving
Service providers are turning to hosted IP Centrex to maintain control of their customer

5. How can Hosted IP Centrex be Deployed?
Via a VoIP Gateway between circuit and packet network
IP Centrex
VoIP over DSL
VoIP over Cable
Preserves the operational infrastructure of the switch
Easily deployable and works with other platforms
Secure and reliable – 99999’s
Mix and match with existing Centrex with no disruption of service – NO FLASH CUT-OVER REQUIRED!

6. IP Centrex General Network Diagram
Web Portal
VoIP-aware Firewall
Class 5
LAN
WAN IP
IP Phone
GR 303
V5.2
PC with
Soft Phone Client
IP Centrex VoIP Gateway
AggregationRouter
Customer Premise
IP Phones
Endpoint G/Ws
Soft phones
Central Office
Aggregation Router
VoIP Firewall
VoIP Gateway
Web Portal

7. IP Centrex Applications
Worldwide Centrex Services
Road Warrior Virtual Office
Telecommuting/Virtual Corporate Office
Virtual Call Centers
Disaster Recovery
These are the kinds of applications that can take your business to the next level in terms of more efficient and productive communications.

8. Value of IP Centrex to Enterprise Customers
Works seamlessly with existing Centrex – same single, unified dialing plan across all locations.
Enables a one-phone-at-a-time migration to VoIP with virtually no disruption to existing service – Again, no flash cuts!
Planned migration of individuals, departments, and entire locations can be accomplished through a phased approach within budgets or timelines.
Easier, faster, and significantly-reduced expense for moves, adds, changes (MAC)
Mobile “virtual office” environment with the same number and features everywhere
IP Centrex delivers applications that increase productivity for on-site or remote workers

9. IP Centrex ROI Potential
Increased teleworker and road warrior productivity and efficiency
Typically 20% of the workforce are teleworkers, 10% road warriors
Reduction of disaster-recovery time
Minimize service downtime in the event of fire, flood, or trauma to facilities
Enable near-instantaneous establishment of alternate location phone service
Reduction of toll charges
Remote workers charged in-office LD rates rather than calling card or cellular rates
Supports a wide range of customer premises equipment endpoints:
IP Phones
Access Gateways
IP Soft Phones

10. IP Centrex Customer Profile
Who should consider IP Centrex?
Current Centrex customers
Customers open to enhanced hosted communication services
Enterprises with multiple locations
Enterprises with highly mobile workforces
Companies that need to unify communications across many disparate platforms
Capital-constrained customers with old PBX equipment
Companies that want to increase worker productivity

11. IP Centrex Market Trends
Market Assessment
The vertical segments forecasted to be the premier adopters of IP converged voice and data services are:
Education/Government
Finance/Banking
Retail
High-tech
The primary value propositions for these segments are:
Unify work teams and speed up vital business processes
MACs are painless, allowing rapidly re-deployed work groups
Cost savings from intra-company calling using existing data links
Unifies communications regardless of location or endpoints
Easily deployable and works with other platforms

12. Value Chain of IP Centrex Services
Telco/ASP or
Enterprise Data Center
Unify Across All:
Geographic Locations
Endpoints
Access Methods
Call Control Servers
Value of the Managing Provider
Newest technology available
Telco-grade service levels
Centralized IT management
No need to worry about upgrades or maintenance
Telco owns the equipment
Supports multiple open endpoints (e.g., H323-SIP-ISDN)
Quick disaster recovery
Pay only for what you use
PBX Model Y
Location B
Location A
PBX Model X
The
PBX Model Y
Location C
Centrex

13. Voice Services in the Next-Gen Environment
* Source: U.S. Hosted IP Voice Forecast and Analysis, (IDC Feb. 2003)

14. GUI-based Web portals = integration of computers and telephony
Web Portals = “icing on the cake”
The power of IP Centrex converged voice and data services, plus… … the value-added, feature-rich set of productivity-enhancing communication tools
GUI-based Web portals = integration of computers and telephony
Portal handles calls and eases call-feature use in real time.
Viewable from anywhere!
Features include:
“Click to” functionality, i.e., dial, etc.
Instant messaging
Calendar - meeting scheduler
GUI access - voic and
Presence indication

15. Web Portal Enterprise User Applications
Untethered Mobile Communications
Customers
Family
Coworkers
Sales Calls
VIPs
Personal Call Management
Converged User Desktop
Multimedia Collaboration

16. Unifying Web Portals – Common Feature Set
Click to dial
Click to add
Click to transfer
Call logging
Instant messaging
Presence (see availability of others)
Phone presence (see off-hook status)
Calendar
LDAP directory search
Personal address books
Address book synchronization
Find me/follow me
Wireless PDA support
VMS integration
Web-based control of Centrex features
Conferencing/Collaboration
Video
Speed dial
WAP (wireless access)
Secure enterprise data option
EKTS integration
High availability
AnyDial (dial any Web number)
Integration with Microsoft Outlook
In-portal soft phone – message notifications
In-portal Web-based client
XML Web service interface

17. IP Centrex Summary
VoIP demand is real – convergence is here today and growing.
Enterprise customers continue to drive the growth of IP Centrex
IP Centrex enables seamless migration to IP
Mixed IP, analog, ISDN environments with seamless Centrex functionality and common dial plans are supported.
Teleworkers and road warriors have full “in-office functionality”
Provides enterprise customers with TELCO reliability and performance
Web portals enhance IP Centrex
Provide the similar feature functionality as IP PBX
Enables easy communications and access to new features
Fully hosted, no client software, and allow access from anywhere
Is IP Centrex Right for Your Business ???

18. Contact Information
Gene Chohon
Director of Marketing
Lucent Technologies