1. Free From Food 2013 European trade exhibition on Free From Food for buyers from Retail, Foodservice, Bio, Health and Convenience stores 4-5 June 2013 Messe Freiburg The Swiss Allergy Seal of Quality Dr. Georg Schäppi aha! Swiss Allergy Center, CEO SAS Swiss Allergy Service, Delegate of the board aha! Swiss Allergy Center / Swiss Allergy Service1

2. Our aim: a broad range of high quality and high safety products and services, accompanied by all necessary information, affordable and recognizable, suitable for people with allergies and intolerances

3. aha! Swiss Allergy Center  Swiss patient organisation  non-profit ISO-certified foundation  widespread network and various close cooperations with leading experts and professional bodies  independent contact point for sufferers and carers…  …plus media, companies, training centres, political bodies, authorities and associations  services: advising, consulting, providing information, organizing training courses, sports camps and events, prevention projects and campaigns for the population at large  developed and launched the Swiss Allergy Seal of Quality in 2006 aha! Swiss Allergy Center / Swiss Allergy Service3

4. Swiss Allergy Service  specially established subsidiary  100% owned by aha! Swiss Allergy Center  independent label agency and certification body  responsible for running all audit and certification processes  closely connected with Swiss health authorities, Swiss food control authorities, audit companies, scientific and medical key persons  awarding and managing the Swiss Allergy Label since 2006 aha! Swiss Allergy Center / Swiss Allergy Service4

5. The Swiss Allergy Seal of Quality  an independent label for products and services particularly suitable for persons with allergies and intolerances  trusted label, protected worldwide in over 20 categories  strictly based on existing food laws, yet more strictly regulated  offers affected persons additional benefits, increases their safety and simplifies their everyday life  established so far for food and cosmetic lines, cleaning and technical products and other consumer goods sold by retailers, wholesalers and specialist shops aha! Swiss Allergy Center / Swiss Allergy Service5

6. Products Food Cosmetics Technical Products Cleaning Products Textiles Services Offices Gastronomy Pharmacy Hotel Rooms Scopes aha! Swiss Allergy Center / Swiss Allergy Service6

7. General conditions  added value  no deception of consumers  awarded only after successfully passed defined certification process  continuous information obligation aha! Swiss Allergy Center / Swiss Allergy Service7

8. Framework of the Swiss Allergy Label  Scope For consumer goods in the food and non-food sector as well as for services.  Regulation Consumer goods and services have to be produced, offered and sold in line with the requirements of the regulations. The regulations are based on the respective laws, yet being more rigorous (up to factor 50) and including more potentially problematic ingredients.  Certification Close connection with established certification systems (BRC, IFS, ISO 22000) ensures that the requirements can be implemented and maintained in a syncronized, feasible and sustainable way.  Information Comprehensive information regarding products and services has to be made available to the customers aha! Swiss Allergy Center / Swiss Allergy Service8

9. General requirements for Swiss Allergy Label General requirements for Swiss Allergy Label Foods Cosmetics and cleaning products Cosmetics and cleaning products Technical products Textiles Gastronomy Indoor premises Pharmacies Quality Management Requirements for audit agencies and auditors Requirement system aha! Swiss Allergy Center / Swiss Allergy Service9

10. Certification involves a multi-stage procedure. 1. Independent scientific experts ensure that the products are compliant with the requirements and that the relative information is correct. 2. Independent medical experts ensure that the products are suitable for sufferers. 3. An independent accredited audit agency examines the products and the corresponding manufacturing processes on site (yearly reviews) accredited audit agency medical advisory board scientific advisory board Licensee Swiss Allergy Service certification process proof requirements proof requirements license agreement use of the Swiss Allergy Label use of the Swiss Allergy Label contract no binding initial talks no binding initial talks compliance requirements compliance requirements The Certification Process aha! Swiss Allergy Center / Swiss Allergy Service10

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12. aha! Swiss Allergy Center / Swiss Allergy Service12 technical products foods cosmetics restaurantse

13. www.swiss-allergy-service.ch www.swiss-allergy-service.ch including product database aha! Swiss Allergy Center / Swiss Allergy Service13

14. Communication platforms newsletter, push service, flyers, campains… aha! Swiss Allergy Center / Swiss Allergy Service14

15. Communication platforms newsletter, push service, flyers, campains… aha! Swiss Allergy Center / Swiss Allergy Service15

16. Companies appreciate  Independence and Competence of aha! Swiss Allergy Center, Swiss Allergy Service and their networks  Image enhancement with aha! Swiss Allergy Center and its network  Communication with the authorities  Communication platforms provided by aha! Swiss Allergy Center and Swiss Allergy Service  Straightforward process steering by Swiss Allergy Service Companies recognise  Positive feedback about their products by customers  Increasing demand for their products after award of the Label (up to 20%) Companies wish  Easier and cheaper cooperation with the auditors  Understandable and clear communication of the added value (complexity reduction) aha! Swiss Allergy Center / Swiss Allergy Service16

17. Customers appreciate  Growing range of products  Safety of the products through checks by independent experts and audit bodies  Added information values on products  Website with product database  Value of easy recognition, even in different product categories Customers wish  More products, specifically in the areas of "sensitive" allergens  Better availability and localization (labeled products are often only available in large shops )  Reduction of complexity aha! Swiss Allergy Center / Swiss Allergy Service17

18. Our mission: a broad range of high quality and high safety products and services, accompanied by all necessary information, affordable and recognizable, suitable for people with allergies and intolerances Thank you very much for your attention!