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Top 5 Mistakes Top 5 Things To Do Right What Colleges Need to Know About Taking Care of Their Donors It takes a College Community to Support a Donor A.

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Presentation on theme: "Top 5 Mistakes Top 5 Things To Do Right What Colleges Need to Know About Taking Care of Their Donors It takes a College Community to Support a Donor A."— Presentation transcript:

1 Top 5 Mistakes Top 5 Things To Do Right What Colleges Need to Know About Taking Care of Their Donors It takes a College Community to Support a Donor A Donor Perspective from Dr. Bill Hueg and Hella Mears Hueg

2 Hueg-Mears Philanthropy Mission To support the arts and higher education in Minnesota

3 Philanthropy Highlights  Hella Lindemeyer Mears Fellowship in German Studies  Hella Mears Graduate Fellowship for German & European Studies  Hueg-Harrison Fellowship in Production Agriculture  William Hueg Leadership Development Fund  St. Paul Campus Improvement Fund  Minnesota Landscape Arboretum  Arboretum's 50th Anniversary Book  St. Paul Chamber Orchestra  Minnesota Orchestra  Guthrie Theater  Schubert Club

4 Top 5 Mistakes Colleges Make with Donors 1.Don’t set established goals for potential funding opportunities. 2.Often don’t have a commitment and understanding of what it means to secure private funding. 3.Don’t tap into available resources that can help with fund raising (Development office, Foundation, Communications, Alumni relations, past donors) 4.Insufficient follow through with established goals. 5.Don’t everyone go after the same donor!

5 Top 5 Things Colleges/Faculty Do Right with Donors 1.Stimulate and excite the prospective donor about your proposal. 2.Make use of all the support the University has made available for fund raising. 3.Keep the donor informed about the progress of the project. 4.Keep the donor in the loop after the project has been fulfilled—don’t just drop them! 5.When you are asking someone else to give be prepared to say you have given yourself. (Within your own financial means.)

6 Questions, Answers & Discussion 1.What first made you decide to be a philanthropist? 2.When someone proposes you make a gift, who do you prefer make the ask? 3.When does someone from a charitable organization become a pest? 4.When it comes to supporting higher education how important is it that you hear from or interact with students? 5.How can the Dean or a department head be helpful (or not helpful) with cultivating and thanking a donor?

7 Questions, Answers & Discussion 5.What’s one of the best experiences you’ve had with a charitable organization? Worst? 6.How important are publications, newsletters, etc. to you? What do you most like to read about from the organizations you support? 7.How important are special events to you? What do you consider a meaningful event? An event that isn’t meaningful? 8.How do you decide how much money to allocate to various causes? Obviously everyone who's asking you to contribute would like to get the maximum amount possible. What's the deciding factor when you commit to X amount vs Y amount?


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